Date: Tuesday 6 December 2022, 18.00-19.30
Location: South House Lecture Theatre (SH001)
This lecture is part of the AUB Open lecture series, a series of events sharing specialist knowledge on topics of design thinking and creative practice. The lectures support the university's commitment to its civic agenda.
In this talk, Dr Joanna Bucknall will explore festive traditions such as Santa’s grotto, illuminated walks, public switching-on of the lights ceremonies, and the act of decking our homes with decorations as a spectrum of live immersive experience.
Christmas attire is strongly encouraged!
About this event
Immersion and interactivity are defining characteristics of the world we currently live in. The phenomenon has its origins in performance practice across all areas of social, cultural, and economic activity, from reimagined public spaces to retail, brand, and entertainment experiences.
In this talk, Dr Joanna Bucknall will locate the emergence of the ‘immersive turn’, its relationship to the experience economy and its lineage within performance practice. Joanna will reframe festive traditions as a spectrum of live immersive experience. She’ll position key festive rituals as examples of the impact of the experience economy on everyday life and the exponential growth of the desire to be immersed, which is a dominant feature of contemporary Western culture.