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BA (Hons) Content Creation with Marketing

  • Duration: 3–5 years full-time
  • Placement year: Optional 1 year
  • Course code: W225 (UCAS)
  • Institution code: A66 (UCAS)
Three posters of the IMAX Live brand. The first one from the left is a basketball player. The second one is a female singer. The last one is a male singer.

Overview

BA (Hons) Content Creation with Marketing offers a practical degree that takes an authentic approach to your learning enabling you to develop and hone your skills in developing compelling digital content for a range of online platforms.

In tandem with content creation, you'll learn about the business and strategy of digital production, including how to work with data sets, manage finance and develop short-, medium- and long-term strategies to enable businesses to use content creation to drive engagement, sales and consumer loyalty.

Two mobile phones displaying Instagram posts with colourful text overlays in pink, green, and purple speech bubbles on white backgrounds.

Analyse audiences. Plan, produce and evaluate content.

Learn how to strategise for short-, medium- and longer-term business planning for digital content to enable brands to meet their goals and work across platforms.

Three screenshots of three Instagram stories for the IMAX Ultra brand.

We're professionally accredited.

This course is accredited by the Chartered Management Institute (CMI). In addition to your BA (Hons) degree, you'll also graduate with a CMI Level 5 qualification and Foundation Chartered Manager (fCMgr) status.

Watch our video

Jennifer Anyan (Director of School of Arts, Media and Creative Industries Management) sits down with Rainer Usselmann, to discuss how a working day looks as co-founder and Head of Commercial at Happy Finish, and why it's important to embrace a meandering career journey.

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