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- BA (Hons) Content Creation with Marketing
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BA (Hons) Content Creation with Marketing
- Duration: 3–5 years full-time
- Placement year: Optional 1 year
- Course code: W225 (UCAS)
- Institution code: A66 (UCAS)
BA (Hons) Content Creation with Marketing course information
BA (Hons) Content Creation with Marketing is designed for individuals who are interested in developing leadership and innovation skills in the field of digital content production and strategy. It's suitable for those who are passionate about creating high-quality content for digital platforms, and who are looking to pursue careers in roles such as Digital Marketing Manager, Content Strategist, and Social Media Manager.
You might already be creating your own content or simply enjoy the possibilities of digital communication and want to be equipped to work in this growing industry. This course will enable you to become accomplished in both producing content and understanding the business of content creation.
Integrated Foundation year
On BA (Hons) Content Creation with Marketing, you have the option to take a specialised Integrated Foundation Year, or Year 0.
The Integrated Foundation year allows you to explore and develop your skills and knowledge at an introductory level, gaining a better understanding of what the subject area has to offer before joining the degree.
Placement year
All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.
If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.
Level 4 (first year)
In the first year, you’ll cover the fundamental areas of knowledge and skills you’ll need to become a successful within a content or digital strategy role including the foundations of Content Creation, Social Media Management, Consumer Insights and Business Finance. At AUB, the impact of what we do is central to our approach to education, so from the very start of the course you’ll be taught to critically question business practices and find solutions to complex problems such as fair pricing, transparent value chains and ethics.
Level 5 (second year)
In the second year, you’ll build on your knowledge through learning more about how to manage key aspects of digital content production. In a core module, you'll learn about how Artificial Intelligence (AI) models can enhance efficiency and provide opportunities for innovation, whilst also understanding the ethics and responsibility of using AI. You’ll have the opportunity to apply your learning through a live industry brief, which will provide you with experience of working within commercial constraints. In the third term of second year, you’ll be supported in developing a career plan, which will enable you to map out your journey through to the end of your degree and beyond. This forward planning will enable you to recognise and put in place the steps needed to flourish beyond your degree in securing employment, setting up your own business or moving into postgraduate study such as a Master's degree.
Between Year 2 and 3, you'll have the opportunity to spend a year in industry, further developing your knowledge through a work placement. Whether you choose this option or progress directly to third year, the Career Planning unit will support you in identifying the steps you can take to maximise the opportunities and experiences that are open to you.
Level 6 (third year)
In Year 3, you'll be a more independent learner and be supported to develop a major project proposal that enables you to further develop your knowledge, skills and management practice through a self-initiated project. This might be based on a live brief, a hypothetical project, or preparation for establishing your own business. You'll be tutored in finding the most suitable route for you and developing a research question and methodology that'll create the structure for an academic, intellectually informed project with application to real-world business.
APPLICATIONS ARE OPEN
Now that you've found the perfect course, it's time to apply.
Check out our handy 'how to apply' guide and our portfolio top tips.
OPEN DAYS
Open Days are a great way to get a feel for undergraduate life at AUB. At an Open Day, you'll be able to explore the campus, talk to course teams and discover our industry-standard facilities.
Visit us on:
- 6 December
- 10 January
AUB SHOWCASE
We're proud of our alumni, and rightfully so.
Explore the incredible work of our graduates in our online AUB Showcase.
Browse work by course, student or theme.
Teaching, learning and assessment
BA (Hons) Content Creation with Marketing is taught through a blend of theoretical instruction, practical application. It utilises a variety of methods, including lectures, workshops, and studio-based practice. Emphasis is placed initially on hands-on learning, developing concepts through to digital construction. Students will frequently engage in individual and group projects that reflect their ideas and concepts.
Industry-standard software and hardware are used extensively to provide students with valuable, up-to-date technical skills. Regular feedback from tutors ensures continuous improvement, while guest lectures from industry professionals provide unique insights. The course encourages self-directed study, fostering creativity and independent problem-solving skills.
Independent learning is integral to BA (Hons) Content Creation with Marketing. It empowers students to explore their unique interests and styles within the industry. Assignments often involve self-guided research, creative concept development, and problem-solving, promoting critical thinking. Students also engage in independent game projects, from conception to execution, providing a platform to apply learned skills.
Beyond studio-based learning, students are encouraged to stay updated with industry trends and software. This self-directed approach cultivates a sense of ownership, resilience, and adaptability, crucial traits for future careers in the ever-evolving industry.
Each unit is assessed separately, and the assessment forms part of the unit. Assessment both provides a measure of your achievement and also gives you regular feedback on how your learning is developing.
You'll receive a final mark for each unit in the form of a percentage, which will be recorded on your formal record of achievement (transcript). Each component of assessment is graded using a notched marking scale, whereby only certain marks are used within each grade. The only marks available within any ten-point band are *2, *5 and *8 (e.g. 62, 65, 68). These marks correspond to a low, mid, and high level of achievement within each grade band.
All learning outcomes must be passed to successfully complete the unit.
On successful completion of your Honours degree course, you'll be awarded a degree classification based on your unit marks. The final classification is determined using all unit marks at Levels 5 and 6 using two different algorithms, which are detailed in the HE Student Regulations. If the two algorithms produce different results, you will be awarded the higher class of degree.
If you've joined Level 6 through either the Recognition of Prior Learning (RPL) route or having completed a Foundation Degree (FdA), the final classification is determined using only your unit marks at Level 6.