Arts University Bournemouth stands ready to enter a new era.
You are using an outdated browser. Most of this website should still work, but after upgrading your browser it will look and perform better.
AUB Strategy 2030+
AUB Strategy 2030+
AUB Strategy 2030+ sets out how we will realise our new ambition.
It defines the key priorities that will guide us as we develop our people and our students, continually reimagine our curriculum, and strive to deepen our partnerships with industry. This is a plan rooted in encouraging opportunity, creativity, collaboration, and entrepreneurial spirit; a bold vision for a university that will work hard to shape the future of creative education and therefore, creating leaders of the future.
Vision
To be an arts university that redefines creative education – combining artistic creative excellence, research, entrepreneurialism, innovation and social purpose to meet the future challenges of a changing world.
Mission
We exist to nurture creative talent, advance artistic creative practice, and generate cultural and social value through education, research, and engagement with local, national, and international communities and industries.
Core Principle
Opportunity for all
Championing talent and ambition in every community. Our civic agenda ensures creative opportunities and a sense of belonging for all staff and students, unlocking our collective creative future.
Strategic pillars
Pillar 1: Creative Excellence
Our defining spirit, a commitment to imagination and innovation that empowers every learner to create high-quality work with purpose and impact.
Pillar 2: Future Skills
Creating graduates who are agile, adaptable and confident in moving between analogue and digital, craft and code, studio and screen.
Pillar 3: Research and enterprise
The belief that every student is a potential innovator, equipped not only with a creative talent but with the confidence, resilience and business acumen to shape their own futures.
The Entrepreneurial Arts University
AUB Strategy 2030+ will see AUB become the go-to Entrepreneurial Arts University – igniting creative careers and shaping future industries.
- Providing graduates with access to our facilities after Graduation.
- Retain creative talent in the BCP and Dorset regions.
- Co-working space: Launch an on-campus co-working hub for graduates, alumni, freelancers, and SMEs.
- Creative agency: establish a student and graduate-run creative agency.
- Introduce enterprise electives across all our courses.
- Enterprise Champions Network to advance entrepreneurial thinking.
- Annual Creative Entrepreneurship Forum.
- Double our Industry Patron network.
Access 500
We're committed to dismantling barriers to creative education, and through our new Access 500 initiative, we're providing 500 free learning opportunities over the next five years to underrepresented potential learners, or those with NEET (Not in Employment, Education or Training) status.
We wish to ensure that individuals from all walks of life can access high-quality creative learning and cultural engagement. The Access 500 programme will empower hundreds of aspiring creatives who may have previously faced obstacles to higher education.
Closely integrated with our newly expanded AUB Academy, which focuses on diverse learning provisions, stackable modules and micro-credentials for learners of all ages. Participants will even have the opportunity to showcase their evolving talents at our upcoming, inaugural Festival of Creativity event.