Date: 14 May – 20 June
Location: Live Project Space, TheGallery, AUB Campus
The Archetypes depict eight creatives in their making spaces across campus. Each one represents a creative identity, spotlighting the different personalities that make up our community and championing the idea that creative education isn't one-size-fits-all.
The Archetypes feature students from BA (Hons) Architecture (Part 1 RIBA/ARB), Communication Design and Strategy, Dance, Fashion, Film Production, Fine Art, Games Art and Design and Modelmaking.
All images were shot on medium format film by Ruth Virgo, with production and art direction by BA (Hons) Photography alumnus Harry Davenport and BA (Hons) Graphic Design alumna Emma McEvoy.
Find out more about our new prospectus featuring The Archetypes and order your own copy.
Meet the Archetypes
Meet the creatives
Harry Davenport, Curator
Harry Davenport is the Senior Digital Content Officer at Arts University Bournemouth. Sitting within the Brand, Marketing and Future...
Emma McEvoy, Designer
Emma McEvoy is AUB’s Graphic Designer, working within the Brand, Marketing, and Future Students team. She graduated from...
Ruth Virgo, Photographer
Ruth Virgo is a student in her final year of BA (Hons) Commercial Photography at Arts University Bournemouth, specialising in...
Acknowledgements
Featured models for The Archetypes creative project
- Ellie Pratt, BA (Hons) Fine Art
- Dylan Shaw, BA (Hons) Modelmaking
- Elijah Komolafe-Bello, BA (Hons) Architecture (Part 1 RIBA/ARB)
- Ayesha Sheik Madar, BA (Hons) Dance
- Naomi Hubble, BA (Hons) Film Production
- Zach De Saulles, BA (Hons) Games Art and Design
- Lily Bluebell, BA (Hons) Fashion Communication and MA Digital Fashion Innovation
- Ramona Spicer, BA (Hons) Communication Design and Strategy
We'd like to extend our thanks to the Photography Technicians, whose knowledge and expertise were essential to bringing this project to life. Thank you to TheGallery Team – Curator Violet M. McClean and William Hernandez Abreu – for exhibition management and installation.
Also, a special thank you to Anatol Just from the Innovation Studio for designing and 3D printing the MiniPeg wall attachments that present the Archetype cards alongside the main prints.
Featured collaborators
TheGallery is an award-winning, internationally-recognised space that provides a wide-reaching public platform for the arts within the sub-region. Reflecting AUB's shared commitment to excellence in education, industry and practice, TheGallery enables the university to enact its core values: Innovative, Collaborative, Connected and Passionate.
Throughout the year, TheGallery delivers a diverse programme of exhibitions, events and projects in collaboration with stakeholders across the University, creating opportunities for students and staff to present their disciplines, courses, practices and creative work.
The Archetypes is an example of these collaborative projects, developed in partnership Brand, Marketing and Future Students team. In this project, TheGallery team led on curatorial development and exhibition design in collaboration with AUB project partners.
The work of TheGallery embodies the university’s commitment to civic and cultural engagement for positive impact, and its dedication to ensuring that education and the arts are accessible to all, both within AUB and beyond.
The media relies on creative imagery to communicate messages. Our BA (Hons) Commercial Photography course gives you the opportunity to develop a specialist career, working within fashion, including beauty; advertising, including still life and lifestyle; and documentary and editorial, including portraiture.
Thinking through making is core to the BA (Hons) Graphic Design course. "Bringing ideas to life" involves taking a concept or thought and turning it into a tangible reality or action that's expressed through creativity, innovation and craft. This approach promotes design practice as a conversation, not a monologue, where you're encouraged to work with one another collaboratively on set and industry-led projects.
Our BA (Hons) Photography course offers a rigorous and expansive education designed to foster creative excellence and professional development. This degree is built on a foundation that recognises and nurtures the individual aspirations of each student, encouraging a journey that goes beyond traditional boundaries to explore new, often unpredictable, and challenging possibilities in photographic practice.
We're proud of our alumni and rightfully so. Many of them have gone on to do incredible things!
AUB’s alumni community, AUB&, is a continuation of our campus, a home and a network for all of our wonderful graduates. It's a place to find out what everyone’s been up to and generally stay a part of our creative community.
AUB& is open to all students who've graduated from the university, whether under AUB or any previous titles (Arts University College Bournemouth, Arts Institute at Bournemouth, and Bournemouth and Poole College of Art and Design).