Skip to main content Go to Site Map
Colourful, scattered cards in pink, yellow, orange and blue featuring studio-shot images of students in different environments, dark background.

The Archetypes

Curated by Harry Davenport
A collaboration between Arts University Bournemouth's Brand, Marketing and Future Students team and BA (Hons) Commercial Photography student Ruth Virgo, supported by TheGallery, AUB

Categories

  • Event
  • |
  • TheGallery

Share:

Date: 14 May – 20 June

Location: Live Project Space, TheGallery, AUB Campus

The Archetypes depict eight creatives in their making spaces across campus. Each one represents a creative identity, spotlighting the different personalities that make up our community and championing the idea that creative education isn't one-size-fits-all.

The Archetypes feature students from BA (Hons) Architecture (Part 1 RIBA/ARB), Communication Design and Strategy, Dance, Fashion, Film Production, Fine Art, Games Art and Design and Modelmaking.

All images were shot on medium format film by Ruth Virgo, with production and art direction by BA (Hons) Photography alumnus Harry Davenport and BA (Hons) Graphic Design alumna Emma McEvoy.

Find out more about our new prospectus featuring The Archetypes and order your own copy.

Meet the Archetypes

Meet the creatives

Headshot of Harry Davenport, beard and curly dark hair, sat outside wearing a purple overshirt.

Harry Davenport, Curator

Harry Davenport is the Senior Digital Content Officer at Arts University Bournemouth. Sitting within the Brand, Marketing and Future...

Selfie of Emma McEvoy, with auburn hair and a striped t-shirt, smiling, plant in background.

Emma McEvoy, Designer

Emma McEvoy is AUB’s Graphic Designer, working within the Brand, Marketing, and Future Students team. She graduated from...

Ruth Virgo stood outside holding a camera, smiling with long hair and red glasses, wearing a necklace and white/beige clothing, foliage and sun in the background.

Ruth Virgo, Photographer

Ruth Virgo is a student in her final year of BA (Hons) Commercial Photography at Arts University Bournemouth, specialising in...

Acknowledgements

Featured models for The Archetypes creative project

  • Ellie Pratt, BA (Hons) Fine Art
  • Dylan Shaw, BA (Hons) Modelmaking
  • Elijah Komolafe-Bello, BA (Hons) Architecture (Part 1 RIBA/ARB)
  • Ayesha Sheik Madar, BA (Hons) Dance
  • Naomi Hubble, BA (Hons) Film Production
  • Zach De Saulles, BA (Hons) Games Art and Design
  • Lily Bluebell, BA (Hons) Fashion Communication and MA Digital Fashion Innovation
  • Ramona Spicer, BA (Hons) Communication Design and Strategy

We'd like to extend our thanks to the Photography Technicians, whose knowledge and expertise were essential to bringing this project to life. Thank you to TheGallery Team – Curator Violet M. McClean and William Hernandez Abreu – for exhibition management and installation.

Also, a special thank you to Anatol Just from the Innovation Studio for designing and 3D printing the MiniPeg wall attachments that present the Archetype cards alongside the main prints.

TheGallery is an award-winning, internationally-recognised space that provides a wide-reaching public platform for the arts within the sub-region. Reflecting AUB's shared commitment to excellence in education, industry and practice, TheGallery enables the university to enact its core values: Innovative, Collaborative, Connected and Passionate.

Throughout the year, TheGallery delivers a diverse programme of exhibitions, events and projects in collaboration with stakeholders across the University, creating opportunities for students and staff to present their disciplines, courses, practices and creative work.

The Archetypes is an example of these collaborative projects, developed in partnership Brand, Marketing and Future Students team. In this project, TheGallery team led on curatorial development and exhibition design in collaboration with AUB project partners.

The work of TheGallery embodies the university’s commitment to civic and cultural engagement for positive impact, and its dedication to ensuring that education and the arts are accessible to all, both within AUB and beyond.

The media relies on creative imagery to communicate messages. Our BA (Hons) Commercial Photography course gives you the opportunity to develop a specialist career, working within fashion, including beauty; advertising, including still life and lifestyle; and documentary and editorial, including portraiture.

Thinking through making is core to the BA (Hons) Graphic Design course. "Bringing ideas to life" involves taking a concept or thought and turning it into a tangible reality or action that's expressed through creativity, innovation and craft. This approach promotes design practice as a conversation, not a monologue, where you're encouraged to work with one another collaboratively on set and industry-led projects.

Our BA (Hons) Photography course offers a rigorous and expansive education designed to foster creative excellence and professional development. This degree is built on a foundation that recognises and nurtures the individual aspirations of each student, encouraging a journey that goes beyond traditional boundaries to explore new, often unpredictable, and challenging possibilities in photographic practice.

We're proud of our alumni and rightfully so. Many of them have gone on to do incredible things!

AUB’s alumni community, AUB&, is a continuation of our campus, a home and a network for all of our wonderful graduates. It's a place to find out what everyone’s been up to and generally stay a part of our creative community.

AUB& is open to all students who've graduated from the university, whether under AUB or any previous titles (Arts University College Bournemouth, Arts Institute at Bournemouth, and Bournemouth and Poole College of Art and Design).

Find out more.

Rig carrying film negatives flying in the stratosphere above Earth.

BA (Hons) Photography student captures the cosmos: first-ever photographic art created using space radiation

Earlier in the year, Tom Liggett worked with the Filmed in Space Company to plan and carry out a series of space launches...

D Heywood and J Page holding packaging designs in a studio at Arts University Bournemouth.

First-year BA (Hons) Graphic Design students win Lush internships following "industry-standard" work

Two students on BA (Hons) Graphic Design at Arts University Bournemouth are celebrating as they receive internships...

Person standing on blue-lit floor in dark room with colourful climbing wall featuring red, blue, green, and pink holds on white surface.

CLIMBUNITY: where creativity, climbing, and community come together

Gabriel Buca, a.k.a. BUCAPHOTO, is a fine art photographer who graduated from...

Portrait of A. Afolabi standing against red curtain backdrop with white lettering appearing above him.

AUB alumnus recognised for stereotype-defying photography

Nigerian photographer Aderopo Afolabi is gaining international recognition for a research-led photographic practice...

BA (Hons) Modelmaking graduate I. Hopper holding three trophies in a gallery space with white walls at New Blades Modelmaking expo, London.

Another stunning summer: Look back on the 2025 achievements of our award-winning students and alumni

Students past and present from Arts University Bournemouth have spent another summer bringing in awards, nominations, shortlistings...

Group of people including staff and students of Arts University Bournemouth posing at colourful blue-painted underpass with mural artwork, surrounded by green trees and foliage.

BA (Hons) Graphic Design students collaborate on new underpass mural celebrating Talbot Village history

Entitled "The Story of Where We Stand", the mural is a timeline honouring the rich heritage of Talbot Village...

Portrait of BA (Hons) Photography graduate D Bowhay, sitting on wooden box in photography studio, wearing grey jumper and jeans with studio light visible.

AUB student travels 850 miles on buses to highlight challenges faced by disabled bus pass users

Dan Bowhay, a final-year student on BA (Hons) Photography at Arts University Bournemouth, has made headlines up and down...

Detailed, prosthetic head of a woman with a large pink and white wig and eyes full of purple glitter, green-purple veil wrapped around her.

How Ruth Virgo created her ‘Making Spaces’ project – and grew her love for photography

This last year, I have shifted my direction within photography to documentary...

Something to think about

If you liked this post you might be interested in Our prospectus

Explore our venues