Visual Merchandising

Age

Suitable for adults aged 18+.

Level

Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses.

If you'd like to discuss if this course is suitable for you, get in touch with us: academy@aub.ac.uk or 01202 363222.

£359

Any additional costs

You'll need to provide some art materials and study equipment. This'll incur an additional cost if you need to purchase it for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

• Notebook and pens/pencils to make notes
• A3 sketchbook
• Set of drawing pencils
• Drawing equipment (rubber, sharpener etc.)
• Rulers
• Magazines/newspapers

• Commercial space planning and zoning for visual merchandising
• Prop-making for window display features
• Principles of product placement
• Customer targeting
• Fashion styling and trends
• Brand positioning map and competitors
• SWOT Analysis
• Colour theory and material investigation
• Mood boards
• Visual merchandising principles and theory
• Window display systems
• Insight into branded spaces and communication strategies
• Visual merchandising fixtures and fittings
• Seasonal themes in visual merchandising
• Case studies of branded environments
• Promotion and store navigation graphics
• Social media and technology
• Storytelling and brand narrative
• Research engagement and library use

At the end of the course you'll:

• Possess enhanced 2D drawing skills and 3D modelmaking to scale in crafting and communicating a visual merchandising scheme for a branded space, developed as a result of set projects and studio workshop activities.
• Possess the skills needed to construct window schemes and in-store features to promote seasonal themes to entice customer interest.
• Be able to select, edit and refine visual merchandising elements for a chosen brand and apply these into a commercial space.
• Be able to critically evaluate your findings and test and apply relevant information through research and investigation.
• Have an informed awareness of window display design and branded store environments.
• Have increased confidence in your own skills and feel inspired.
• Have boosted creativity and imagination.
• Possess the foundations to continue creating beyond this course.
• You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at academy@aub.ac.uk and confirm your name and the title of course you've completed.

Will I be assessed?

No, there's no formal assessment. As the course progresses your tutor will measure your overall performance from your practical tasks, assignments, and portfolio work, and will offer essential guidance and feedback, so you know how you're getting on.