Social Media for Business

• How to build your social brand
• Understanding the potential of social media
• Creating and curating concise relevant content
• Understanding and building online reach
• Time management and content planning
• Paid and targeted adverts; when, how, and if to use them
• Social media on the go using smartphones

• Search Engine Optimisation (SEO): Making your content easy to find

• Content refining

• Bringing it all together: Crafting your cohesive social brand strategy

At the end of the course you'll:

• Understand the current social media landscape and set clear goals tailored to each platform.
• Define a consistent and authentic brand identity and voice that connects with your audience.
• Create and curate compelling content that stands out and encourages meaningful engagement.
• Build and measure your online reach using data-driven insights and collaborations.
• Plan your content strategically and manage your time efficiently with smart tools and automation.
• Use paid advertising effectively, targeting the right audience and optimising for the best return on investment.
• Manage your social media presence on the go, reacting quickly to trends and opportunities.
• Optimise your content with SEO best practices to make it easy for your audience to find you.
• Foster authenticity and build a loyal community that supports and advocates for your brand.
• Bring all these elements together into a cohesive, adaptable social strategy that guides your audience from discovery to meaningful action.
• You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at academy@aub.ac.uk and confirm your name and the title of course you've completed.

Will I be assessed?

No, there's no formal assessment. As the course progresses your tutor will measure your overall performance and offer essential guidance and feedback, so you know how you're getting on.

Age

Suitable for adults aged 18+.

Level

Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses.

However, it’s beneficial if you have a basic understanding of how to use social media – either for personal or professional use. This course focuses more on using social media for business rather than about social media channels themselves.

If you'd like to discuss if this course is suitable for you, get in touch with us: academy@aub.ac.uk or 01202 363222.

£359

Any additional costs

You'll need to provide some basic study materials and have a smart device to use throughout the course. This'll incur an additional cost if you need to purchase it for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

• Notebook and pens/pencils to make notes
• Smart device (phone or tablet)