Digital Marketing – an Introduction

Ages: 18+
Term: Autumn, spring
Length: 10 weeks

Overview

This introductory course has been developed to provide you with knowledge and skills necessary to plan, execute and monitor effective digital marketing campaigns.

To book your place today, simply click Book Now to be taken to AUB's secure online store, where you can complete your booking. You can also sign up to our newsletter for short course updates. 

Course information

On this course, you’ll be taught how to use digital tools to achieve your goals of getting your business seen in searches and moving up the rankings.

Whether you’ve experience in marketing or looking to build up your skills, you'll learn the latest digital marketing techniques that have been tried and tested, as well as new, emerging approaches.

Your tutor will encourage and build your confidence in using a variety of different channels, all of which you may choose to incorporate into your marketing strategy. Throughout the course, you'll develop skills and ideas to achieve your digital marketing goals and see the success come to life.

Brand foundations and analysing competitors
Search engine optimisation (SEO)
Content marketing, blogging and social
Email marketing
Paid advertising and PPC (Google ads/social)
Website planning
Introduction to user experience (UX)
Data and analytics (Google Analytics, Hotjar and more)
Inbound marketing and CRM management
Creating an end-to-end marketing strategy in a group which aligns with the brief supplied

At the end of the course you'll: 

Be equipped with the marketing fundamentals so you can confidently tackle your topic of interest and apply best practice principles
Gain the confidence, with support from your tutor, to build a version of the material you've covered in each session.
Have a complete series of tasks that represent a digital marketing campaign structure, created entirely by yourself

You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at academy@aub.ac.uk and confirm your name and the title of course you've completed.

Will I be assessed? 

No, there’s no formal assessment. As the course progresses your tutor will measure your overall performance and offer essential guidance and feedback so you know how you're getting on. 

What you need to know

Autumn term 2026

Wednesday 7 October – 9 December 2026 (10 Wednesday evenings, 18.00–21.00)

Spring term 2027

Wednesday 13 January – 17 March 2027 (10 Wednesday evenings, 18.00–21.00)

Age 

Suitable for adults aged 18+.   

Level 

Beginners or anyone with some experience who want to refresh or develop their skills further.   

Experience or qualifications required 

None – this is an introductory course. We have no formal academic entry requirements for our short courses. 

If you'd like to discuss if this course is suitable for you, get in touch with us: academy@aub.ac.uk or 01202 363222. 

£375

Any additional costs 

There are no additional costs for this course.

Course materials included in the price 

Any additional materials and resources not listed below will be provided by AUB. 

You'll have access to up-to-date software and Apple Mac computers.

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Suggested Suppliers

Information about resourcing specialist materials/consumables that you may need to bring these with you

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AUB Academy FAQs – Evening and Weekend and Saturday Art School

If you have any questions about our Evening and Saturday Short Courses, you may find the answers in here.

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AUB Academy booking T&Cs

Please read our Terms and Conditions carefully before booking onto our Evening and Weekend courses.

Meet your tutor

Joanne Dewberry

Social Media for Business tutor Joanne Dewberry is a freelance writer and published author of "Crafting a Successful Small Business"...

Book your place today

Book now

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Beyond the course

This could just be the start of your creative journey! After this course, you could further your marketing skills with another short course or look to the future and explore our creative qualifications that can prepare you to further your current career, enable you to retrain to an alternative career path or prepare you for future creative arts studies.