Digital Marketing – an Introduction

Age 

Suitable for adults aged 18+.   

Level 

Beginners or anyone with some experience who want to refresh or develop their skills further.   

Experience or qualifications required 

None – this is an introductory course. We have no formal academic entry requirements for our short courses. 

If you'd like to discuss if this course is suitable for you, get in touch with us: academy@aub.ac.uk or 01202 363222. 

£359

Any additional costs 

You'll need to provide basic materials for this course. This'll incur an additional cost if you need to purchase one for the course. See the 'What to bring to class' section below for full details.   

Course materials included in the price 

Any additional materials and resources not listed below will be provided by AUB. 

• Notebook and pens/pencils to take notes

• Brand foundations and analysing competitors
• Search engine optimisation (SEO)
• Content marketing, blogging and socials
• Email marketing
• Paid advertising and PPC (Google Ads/social)
• Website planning
• Introduction to user experience (UX)
• Data and analytics (Google Analytics)
• Inbound marketing and CRM management
• Creating an end-to-end marketing strategy in a group to a supplied brief

At the end of the course you'll: 

• Know marketing fundamentals so you can confidently tackle your topic of interest and apply best practice principles.
• Gain the confidence, with support from your tutor, to build a version of the material you've covered in each session.
• Have a complete series of tasks that represent a digital marketing campaign structure, created entirely by yourself.
• Possess improved marketing skills.
• Have increased confidence in your own skills and feel inspired.
• Have boosted creativity and imagination.
• Possess the foundations to continue creating beyond this course.
• You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at academy@aub.ac.uk and confirm your name and the title of course you've completed.

Will I be assessed? 

No, there’s no formal assessment. As the course progresses your tutor will measure your overall performance and offer essential guidance and feedback so you know how you're getting on.