Digital Media – Content Creation

Age

Suitable for adults aged 18+.

Level

Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses.

This course is recommended if you’re currently working in a related field and are looking to develop your skillset. Equally, it’s the perfect companion course to our other business short courses, Social Media for Business and Digital Marketing – an Introduction to enable you to progress your skills further.

If you'd like to discuss if this course is suitable for you, get in touch with us: academy@aub.ac.uk or 01202 363222.

£359

Any additional costs

You'll need to provide some study equipment. This'll incur an additional cost if you need to purchase it for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

• Notebook and pens/pencils to make notes
• USB flash drive
• Enthusiasm and a desire to learn and progress amongst like-minded students

• Understand digital content, target audiences, platforms, and formats
• Content planning and strategy
• Writing digital content
• Visual content creation
• Social media and content distribution
• Legal and ethical considerations
• The role of ‘Influencers’
• Psychology in content creation

At the end of the course you'll:

• Understand the world of content creation and how it’s become the most prominent method of marketing
• Possess enhanced skills in creating content
• Understand effective content for relevant and targeted audiences
• Understand how to introduce elements of psychology in marketing and why this is important for connecting with consumers/watchers successfully
• Possess hands-on experience in creating content and idea generation
• Be able to create and analyse effective content
• Have increased confidence in your own skills and feel inspired
• Have boosted creativity and imagination
• Possess the foundations to continue creating beyond this course
• You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at academy@aub.ac.uk and confirm your name and the title of course you've completed.

Will I be assessed?

No, there's no formal assessment. As the course progresses your tutor will measure your overall performance from your practical tasks, assignments, and portfolio work, and will offer essential guidance and feedback, so you know how you're getting on. You’ll also regularly group share your work and learn from your peers.