Digital Media – Content Creation

Ages: 18+
Term: Spring
Length: 10 weeks

Overview

Build the mindset, confidence and practical skills you need to stand out in the fast-growing world of digital content creation.

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Course information

This 10-week short course is designed for anyone with a curiosity for creating engaging, relevant and meaningful digital content. Whether you’re looking to develop creative skills for business, branding or personal projects, this course offers a supportive and practical introduction to content creation within the creative industries.

You’ll be introduced to creating targeted content for social media, digital marketing, branding and business applications. Through real-world case studies of successful brands, you’ll explore how images, typography, colour and brand identity are used effectively across digital platforms and how to analyse, adapt and apply these elements within your own content.

The course also explores content creation through a psychology-led lens. You’ll develop an understanding of why certain content resonates, how audiences engage from a human perspective, and how psychological principles can be used ethically and effectively to benefit both consumers and brands.

You’ll learn how to analyse a brand’s tone of voice and personality, plan and strategise content for social media, and create content suited to different platforms and media channels. Alongside practical skills, you’ll gain insight into the why behind effective content – developing a clearer understanding of how and why digital content works.

Throughout this intensive course, you’ll build a strong foundation in social media management and content creation for businesses and influencers. You’ll explore how content can influence brand perception, identify opportunities for new campaign ideas, and work on your own content creation concepts. These personal projects will evolve over the duration of the course, supported by close guidance and feedback from an expert tutor.

By the end of the course, you’ll have developed a solid understanding of the digital content landscape, the role content plays in the future success of businesses, and how to identify emerging trends. You’ll leave with essential creative and analytical skills, as well as a reading list to support further learning and progression.

Understanding digital content, target audiences, platforms, and formats
Content planning and strategy
Writing digital content
Visual content creation
Social media and content distribution
Legal and ethical considerations
The role of ‘Influencers’
Psychology in content creation

At the end of the course you'll:

Understand the world of content creation and its role as a leading form of marketing
Have enhanced creative and practical content creation skills
Understand how to create content for relevant and targeted audiences
Know the key psychological principles used in marketing and audience engagement
Have built confidence in analysing what makes content effective

You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at academy@aub.ac.uk and confirm your name and the title of course you've completed.

Will I be assessed?

No, there's no formal assessment. As the course progresses your tutor will measure your overall performance from your practical tasks, assignments, and portfolio work, and will offer essential guidance and feedback, so you know how you're getting on. You’ll also regularly group share your work and learn from your peers.

What you need to know

Spring term 2027

Thursday 14 January – 18 March 2027 (10 Thursday evenings, 18.00–21.00)

Age

Suitable for adults aged 18+.

Level

The course is ideal for individuals currently working in related fields who wish to develop their skill set, as well as those progressing from our Digital Marketing – an Introduction course.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses.

If you'd like to discuss if this course is suitable for you, get in touch with us: academy@aub.ac.uk or 01202 363222.

£375

Any additional costs

You’ll need to provide your own USB flash drive. This’ll incur an additional cost if you need to purchase one for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

Notebook and pen/pencil
USB flash drive
Enthusiasm and a desire to learn and progress amongst like-minded students

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Information about resourcing specialist materials/consumables that you may need to bring these with you

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If you have any questions about our Evening and Saturday Short Courses, you may find the answers in here.

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Please read our Terms and Conditions carefully before booking onto our Evening and Weekend courses.

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Beyond the course

This could just be the start of your creative journey! After this course, you could further your artistic skills with another short course or look to the future and explore our creative qualifications that can prepare you to further your current career, enable you to retrain to an alternative career path or prepare you for future creative arts studies.