MA User Experience (UX/UI)*

MA User Experience (UX/UI) is an advanced thinking course that enables you to refine your creative, strategic, and research skills within the evolving landscape of digital experience design. Building on existing UX/UI knowledge, the course supports you in developing thoughtful, future-facing solutions that respond to complex user needs.

You'll explore advanced user research, prototyping, and interface development using industry-standard tools, while also engaging with emerging technologies such as AI-assisted design, AR/VR, and voice interfaces. The course encourages critical inquiry into the ethical, cultural, and societal impact of design – exploring themes like accessibility, identity, wellbeing, and sustainability.

Through self-directed and collaborative projects, you'll define your personal design direction and contribute meaningfully to contemporary UX/UI discourse. Whether preparing for industry, entrepreneurship, or further research, graduates will leave with a distinct critical perspective and the tools to lead in a rapidly changing digital world.

The MA User Experience (UX/UI) course enables you to develop a critically engaged, research-led desig

Beginning with the 60-credit Explore – Critical Approaches to UX and Digital Culture unit, you're challenged to discover and examine the role of UX/UI within wider cultural, social and ethical contexts.

Through lectures, seminars, and studio-based enquiry, you'll interrogate themes such as data ethics, platform politics, accessibility, digital wellbeing, and algorithmic bias. The unit invites you to critically reflect on your own design values and to explore how user experience shapes, and is shaped by, broader systems of power, behaviour, and belief.

This theoretical framework informs the second unit, Evaluate – Advanced Methods in UX Practice. Here, you'll understand and refine your technical and creative capabilities through experimentation with research and prototyping methods.

Projects involve complex user journeys, systems mapping, inclusive testing strategies, and interaction design across platforms, including AI-assisted tools, immersive technologies, and speculative interfaces.

You're encouraged to evaluate emerging areas of UX/UI while questioning dominant methodologies and proposing alternative approaches. The unit is supported by tutorials and critiques that focus on aligning theory and practice, allowing you to define your direction ahead of the final phase.

The course culminates in Innovate - Final Major Project: UX/UI Research and Innovation, a self-directed 60-credit unit that synthesises your individual critical position and creative ambition.

This extended project allows you to identify a challenge or enquiry, conduct in-depth research, and aim to develop an original UX/UI design response. The output may take the form of a high-fidelity prototype, speculative artefact, or service proposal, supported by a written evaluation that contextualises the work within current discourse.

The project represents a culmination of your creative thinking, providing a platform for publication, exhibition, further research, or professional practice.

Throughout the course, you're encouraged to position yourself within the UX/UI landscape as a thoughtful practitioner and researcher. Whether exploring digital equity, sustainable design, or the future of human-computer interaction, you'll graduate with a strong critical foundation, advanced design capability, and the confidence to lead, challenge, and innovate in the field.