MA (CSM), FHEA
You are using an outdated browser. Most of this website should still work, but after upgrading your browser it will look and perform better.
- Home
- Undergraduate Courses
- BA (Hons) Fashion
BA (Hons) Fashion
BA (Hons) Fashion merges traditional skills and craftsmanship with contemporary, cutting-edge technology and ethical practice. You'll interrogate the current industry while creating innovative, sustainable and bold garments of your own.
- Duration: 3 or 4 years full-time
- Placement year: Optional 1 year
- Course code: W230 (UCAS)
- Institution code: A66 (UCAS)
- Duration: 3 or 4 years full-time
- Placement year: Optional 1 year
- Course code: W230 (UCAS)
- Institution code: A66 (UCAS)
Featured quick links
Overview
BA (Hons) Fashion are award-winners in fashion innovation. The AUB Fashion community supports experimentation, exploration and the application of traditional and contemporary techniques and methods, to inform creative solutions for a more considered fashion future.
BA (Hons) Fashion course information
BA (Hons) Fashion at AUB is leading the way for innovation. From concept to realisation, you'll experiment, interrogate, and develop design practices appropriate to your individual design philosophy. You'll creatively explore traditional and modern techniques, cutting-edge digital fashion technology, craftsmanship, product development and presentation. You'll also explore connections between concepts of dress, fashion, and the body as a site for artistic expression.
The social, ethical and environmental contexts of fashion are critical forces: they're central to course debate and practice. How we understand fashion’s impact will inform creative solutions and help you become effective change-makers for a more sustainable and inclusive world.
BA (Hons) Fashion is an award-winner in innovation, with a portfolio of student successes that is internationally recognised through graduate destination, exciting industry collaboration and inspirational speakers integrated into the DNA of the course.
During your time at AUB, you'll construct a unique portfolio of skills to support your career launch or graduate outcomes. We celebrate your individuality and will help your realise a tailored path within the fashion industry and community at this critical time in history.
BA (Hons) Fashion students are pushing the boundaries of digital fashion. With a clear identified understanding of digital fashion software explored from Level 4, you'll innovate and develop new approaches to technological developments and how to align these to their developing practise in line with industry advancements throughout Levels 5 and 6.
You'll all experience and explore the breadth of textile opportunities as part of your BA (Hons) Fashion journey; where possible, you'll work alongside students from both BA (Hons) Fashion Communication and BA (Hons) Textiles Design. From digital embroidery and digital print to wet dye processes such as screen print and dyeing, to constructed textiles alongside digital rendering of fabric textures for digital avatars and prototypes. This sets us apart in terms of fabrication giving you the opportunity to explore, personalise and develop truly unique approach to colour, pattern and texture as part of your fashion output.
BA (Hons) Fashion offers you the opportunity to gain a “named award” in one of a number of specialist areas, which have been developed to not only reflect areas of expertise on the course, but also, more importantly, reflect the nature of the global fashion industry into which our graduates will progress:
- BA (Hons) Fashion (Design)
- BA (Hons) Fashion (Textiles)
- BA (Hons) Fashion (Digital Innovation)
- BA (Hons) Fashion (Product Development)
Placement year
All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.
If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.
Student gallery
Meet the BA (Hons) Fashion course team
On BA (Hons) Fashion, you’ll benefit from the expert guidance of our experienced teaching staff. You can read more about their specialisms by exploring their profiles below.
It's critical that as a next generation of designers, we pioneer in innovation and change, and explore new and better ways of working, push creative boundaries, and blend modern technology, with traditional craftsmanship, and ethical practice.
The future of the industry is about making conscious decisions and generating innovative and sustainable fashion products that have a specific place in a current and contemporary market that consumers respect and aspire to own.
Watch the course video
Course leader Elena Crehan explains more about what you can expect from studying BA (Hons) Fashion at AUB.
This content can't be displayed, please accept marketing cookies to view
Accept to viewChat to a student
Our student ambassadors are here to answer any questions you might have on university life, our courses and all things AUB.
Chat on UnibuddyStudent Stories
Application process
Studios and resources
Our dedicated studios are equipped with a range of state-of-the-art industry-standard specialist machinery.
You’ll have access to Lectra Modaris and CLO 3D technology, three digital studios and three working studios, plus a dedicated sewing room. You’ll also use a seminar and theory room for lectures and tutorials.
Teaching, learning and assessment
The course combines both independent learning and taught sessions throughout all levels.
Each unit is assessed separately, and the assessment forms part of the unit. Assessment both provides a measure of your achievement, and also gives you regular feedback on how your learning is developing.
What our BA (Hons) Fashion graduates are doing
Graduates from this course have gone on to work with UK and international brands such as Burberry, Ralph Lauren and Net-a-Porter.
Our graduates work as designers, pattern cutters, garment technologists, product developers, fashion buyers, merchandisers, promoters and more. Here are some examples of recent graduate career destinations:
- Design for Cecile Bahnson, Boden, Next, Toast, Margaret Howell, Hugo Boss, ThruDark, Chet Lo, Ralph Lauren New York, Missoni Italy, Christopher Raeburn, Victoria Beckham, Roksanda, Erdem, Vivienne Westwood, COS and River Island Kids.
- Buyer/product developer for Marks and Spencers, Ted Baker, Debenhams, Monsoon, Boden, Tommy Hilfiger, House of Fraser and Arcadia.
- Digital technologist for Burberry, Vivienne Westwood, COS, H&M Stockholm, Turnbull & Asser, Marks and Spencers, F&F and Modern Mirror.
- Fashion textiles for Huntsman, Melissa Oberdash and Celine.
- Buyers/merchandisers at Arcadia Group, Miss Selfridge and Signet.
- Working at Condé Nast.
- Sales and marketing roles at Free People, 3rd Rock, GP and Baker Eyewear.
Trips and visits
As part of BA (Hons) Fashion you may also get the opportunity to take part in course trips.
Previous trips have included:
- Beijing
- New York
- Paris
- London (V&A Museum)
*These trips are optional and some may incur additional costs