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BA (Hons) Fashion

BA (Hons) Fashion merges traditional skills and craftsmanship with contemporary, cutting-edge technology and ethical practice. You'll interrogate the current industry while creating innovative, sustainable and bold garments of your own.

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Overview

BA (Hons) Fashion are award-winners in fashion innovation. The AUB Fashion community supports experimentation, exploration and the application of traditional and contemporary techniques and methods, to inform creative solutions for a more considered fashion future.

BA (Hons) Fashion course information

BA (Hons) Fashion at AUB is leading the way for innovation. From concept to realisation, you'll experiment, interrogate, and develop design practices appropriate to your individual design philosophy. You'll creatively explore traditional and modern techniques, cutting-edge digital fashion technology, craftsmanship, product development and presentation. You'll also explore connections between concepts of dress, fashion, and the body as a site for artistic expression.

The social, ethical and environmental contexts of fashion are critical forces: they're central to course debate and practice. How we understand fashion’s impact will inform creative solutions and help you become effective change-makers for a more sustainable and inclusive world.

BA (Hons) Fashion is an award-winner in innovation, with a portfolio of student successes that is internationally recognised through graduate destination, exciting industry collaboration and inspirational speakers integrated into the DNA of the course.

During your time at AUB, you'll construct a unique portfolio of skills to support your career launch or graduate outcomes. We celebrate your individuality and will help your realise a tailored path within the fashion industry and community at this critical time in history.

BA (Hons) Fashion students are pushing the boundaries of digital fashion. With a clear identified understanding of digital fashion software explored from Level 4, you'll innovate and develop new approaches to technological developments and how to align these to their developing practise in line with industry advancements throughout Levels 5 and 6.

You'll all experience and explore the breadth of textile opportunities as part of your BA (Hons) Fashion journey; where possible, you'll work alongside students from both BA (Hons) Fashion Communication and BA (Hons) Textiles Design. From digital embroidery and digital print to wet dye processes such as screen print and dyeing, to constructed textiles alongside digital rendering of fabric textures for digital avatars and prototypes. This sets us apart in terms of fabrication giving you the opportunity to explore, personalise and develop truly unique approach to colour, pattern and texture as part of your fashion output.

BA (Hons) Fashion offers you the opportunity to gain a “named award” in one of a number of specialist areas, which have been developed to not only reflect areas of expertise on the course, but also, more importantly, reflect the nature of the global fashion industry into which our graduates will progress:

  • BA (Hons) Fashion (Design) 
  • BA (Hons) Fashion (Textiles) 
  • BA (Hons) Fashion (Digital Innovation) 
  • BA (Hons) Fashion (Product Development) 

Course duration

3 or 4 years (full-time)

Placement

Option of a 1-year placement

UCAS course code

W230

UCAS institution code

A66

Placement year

All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.

If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.

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APPLICATIONS ARE OPEN

Now that you've found the perfect course, it's time to apply.

Applications are open, and you've got until 29 January 2025 to submit your UCAS application. Check out our handy 'how to apply' guide and our portfolio top tips.

Apply Now
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OPEN DAYS

Open Days are a great way to get a feel for undergraduate life at AUB. At an Open Day, you'll be able to explore the campus, talk to course teams and discover our industry-standard facilities.

Visit us on:

  • 18 January 2025
Book an Open Day
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AUB SHOWCASE

We're proud of our alumni, and rightfully so.

Explore the incredible work of our freshly graduated 'Class of 2024' in our online AUB Showcase.

Browse work by course, student or theme.

Discover AUB Showcase

Meet the BA (Hons) Fashion course team

On BA (Hons) Fashion, you’ll benefit from the expert guidance of our experienced teaching staff. You can read more about their specialisms by exploring their profiles below.

Headshot for P Norman
Penny Norman Course Leader (MA) | Senior Lecturer BA (Hons)

MA, PGCE-FE, BA

Aston Clowes Technician Demonstrator – Fashion and Textiles (Digital)
Email me abaker@aub.ac.uk

It's critical that as a next generation of designers, we pioneer in innovation and change, and explore new and better ways of working, push creative boundaries, and blend modern technology, with traditional craftsmanship, and ethical practice.

The future of the industry is about making conscious decisions and generating innovative and sustainable fashion products that have a specific place in a current and contemporary market that consumers respect and aspire to own.

Elena Crehan, Course Leader

Watch the course video

Course leader Elena Crehan explains more about what you can expect from studying BA (Hons) Fashion at AUB.

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Application process

Studios and resources

Our dedicated studios are equipped with a range of state-of-the-art industry-standard specialist machinery.

You’ll have access to Lectra Modaris and CLO 3D technology, three digital studios and three working studios, plus a dedicated sewing room. You’ll also use a seminar and theory room for lectures and tutorials.

Students at work in Fashion studios

Fashion Studios

The fashion studios offer an extensive portfolio of machinery and kit to support your design, manufacture and pattern cutting exploration

Zachary Fornelius

Digital Fashion

AUB was one of the first UK Universities to implement and deliver the exciting 3D prototyping technology back in 2005...

Innovation Studio, photographed by Richard Bryant. Photo of an exterior wall with two reverse-L shaped windows and three semi-circle panels visible. A person walks past towards the right.

Innovation Studio

The Innovation Studio operates as a lab for creative technologies, a nucleus for start-ups and enterprises and an industry engagement hub.

Students working at computers in a library. A set of stairs leads up to a second landing with a balcony running along.

The Library

The Library at AUB holds an excellent range of print and online collections

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Lecture Theatres and Seminar Rooms

We have a number of lecture theatres and seminar rooms scattered around campus to assist students with their studies.

Small glass cabinet with a number of colourful plastic objects on display inside.

MoDiP

MoDiP is the UK's leading resource for the study and interpretation of design in plastics and specialist research resource

Student wearing safety goggles using a machine in a workshop.

3D Workshop

Our 3D workshops with manual and digital manufacturing equipment and computers

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Central Media Store

The Central Media store houses a diverse array of equipment, offering students the means to craft and capture...

A model sits on a chair in the centre of a room while a group of artists draw them.

Drawing Studio

Our iconic blue Drawing Studio is used by student from all courses and was designed by alumnus Sir Peter Cook​...

Four banks of desks in a computer suite with monitors on them.

Digital Suites

Our Digital Suites offer a digital post-production facility and digital teaching space.

Person stands by a table. Two printing presses are in the foreground.

Printroom

Our printmaking facilities are a hub of creativity on campus and have been inspiring students since 1964.

Three people working on projects in a print room.

Letterpress and Bindery

The Letterpress and Bindery studio is a central resource, where students can learn and explore bookbinding and letterpress printing.

Teaching, learning and assessment

The course combines both independent learning and taught sessions throughout all levels.

Each unit is assessed separately, and the assessment forms part of the unit. Assessment both provides a measure of your achievement, and also gives you regular feedback on how your learning is developing.

What our BA (Hons) Fashion graduates are doing

Graduates from this course have gone on to work with UK and international brands such as Burberry, Ralph Lauren and Net-a-Porter.

Our graduates work as designers, pattern cutters, garment technologists, product developers, fashion buyers, merchandisers, promoters and more. Here are some examples of recent graduate career destinations:

  • Design for Cecile Bahnson, Boden, Next, Toast, Margaret Howell, Hugo Boss, ThruDark, Chet Lo, Ralph Lauren New York, Missoni Italy, Christopher Raeburn, Victoria Beckham, Roksanda, Erdem, Vivienne Westwood, COS and River Island Kids.
  • Buyer/product developer for Marks and Spencers, Ted Baker, Debenhams, Monsoon, Boden, Tommy Hilfiger, House of Fraser and Arcadia.
  • Digital technologist for Burberry, Vivienne Westwood, COS, H&M Stockholm, Turnbull & Asser, Marks and Spencers, F&F and Modern Mirror.
  • Fashion textiles for Huntsman, Melissa Oberdash and Celine.
  • Buyers/merchandisers at Arcadia Group, Miss Selfridge and Signet.
  • Working at Condé Nast.
  • Sales and marketing roles at Free People, 3rd Rock, GP and Baker Eyewear.

Trips and visits

As part of BA (Hons) Fashion you may also get the opportunity to take part in course trips.

Previous trips have included:

  • Beijing
  • New York
  • Paris
  • London (V&A Museum)

*These trips are optional and some may incur additional costs

Latest from BA (Hons) Fashion

See more of our student work

This dynamic course gives you the skills needed for a career in the fast-moving world of 21st-century fashion.

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