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BA (Hons) Fashion

  • Duration: 3–5 years full-time
  • Placement year: Optional 1 year
  • Course code: W230 (UCAS)
  • Institution code: A66 (UCAS)
Two models talking backstage at Graduate Fashion Week 2024 wearing AUB BA (Hons) Fashion student creations.

Career destinations

Our graduates work as designers, pattern cutters, garment technologists, product developers, fashion buyers, merchandisers, promoters and more. Here are some examples of recent graduate career destinations:

  • Design for Cecile Bahnson, Boden, Next, Toast, Margaret Howell, Hugo Boss, ThruDark, Chet Lo, Ralph Lauren New York, Missoni Italy, Christopher Raeburn, Victoria Beckham, Roksanda, Erdem, Vivienne Westwood, COS and River Island Kids.
  • Buyer/product developer for Marks and Spencers, Ted Baker, Debenhams, Monsoon, Boden, Tommy Hilfiger, House of Fraser and Arcadia.
  • Digital technologist for Burberry, Vivienne Westwood, COS, H&M Stockholm, Turnbull & Asser, Marks and Spencers, F&F and Modern Mirror.
  • Fashion textiles for Huntsman, Melissa Oberdash and Celine.
  • Buyers/merchandisers at Arcadia Group, Miss Selfridge and Signet.
  • Working at Condé Nast.
  • Sales and marketing roles at Free People, 3rd Rock, GP and Baker Eyewear.

Alumni

Graduates from this course have gone on to work with UK and international brands such as Burberry, Ralph Lauren and Net-a-Porter.

The unique nature of the BA (Hons) Fashion programme helps you learn skills and gain knowledge that's transferable to many different roles across the fashion industry.

Our fashion graduates secure jobs in fashion design, product development, digital fashion, buying, merchandising and visual merchandising, as well as trend and fashion forecasting, fashion journalism and PR, freelance work or setting up their own business.

We also have many graduates who choose to continue their studies to postgraduate courses, both in the UK and abroad.

Discover what some of our alumni have got up to since graduating in the below stories and profiles.

Awards

Our BA (Hons) Fashion students and graduates have gone on to win great things.

2025 Graduate Fashion Week (shortlisted)

  • Fashion Illustration Award | Lydia Ward
  • Accessories Award | Katie Bilton, Poppy Williams
  • Culture and Heritage Design Award | Parnia Naviafar
  • Digital Fashion Award | Lucy Ward, Poppy Williams
  • Creative Pattern Cutting Award | Lydia Ward
  • Childrenswear Award | Luci Harris, Ally Driessen
  • Next Fashion Trend Award | Ethan Hopkins
  • New Business Award | Lucy Ward

2024 Graduate Fashion Week

  • Winner | Best in Show – Emily Lanham
  • Winner | Digital Fashion Award – Emma Andrews
  • Winner | Fashion Illustration Award – Holly Evans
  • Winner | Next Trend Forecasting Award – Nicole Singleton
  • Winner | Jimmy Choo Academy Scholarship 2024 – Nadine El Garhy
  • Shortlisted | GFW Creative Pattern Cutting Award – Emily Lanham
  • Shortlisted | GFW Digital Fashion Award – Alex Matheson
  • Shortlisted | GFW Childrenswear Award– Emily Fazakarley
  • Shortlisted | GFW Inclusive Fashion Award – Emma Andrews
  • Shortlisted | GFW Sports and Leisurewear Award – Nicole Singleton, Fanella Weston
  • Shortlisted | GFW Fashion Moving Image Award – Alex Matheson
  • Shortlisted | GFW Designers at Debenhams Catwalk to Commercial Award – Olivia Eden
  • Selected | GFW Brands' Portfolio Day; PINKO – Holly Evans
  • Selected | GFW Brands' Portfolio Day; River Island – Jazmine Mitchener, Olivia Eden
  • Selected | GFW Brands' Portfolio Day; NEXT Menswear – Emily Lanham
  • Selected | GFW Brands' Portfolio Day; ASOS – Emma Andrews

2024

  • Winner | British Fashion Council, Student Fabric Initiative Award – Jodie Alford
  • Winner | Porsche and Swanky Magazine Bridal Collection Sponsorship – Olivia Eden
  • Winner | Nigel Beale Prize for Fashion – Anna Miller

2023 Graduate Fashion Week

  • Winner | GFW AUB Catwalk Show – Lucy James
  • Highly commended | GFW AUB Catwalk Show – Ethan Connett
  • Shortlisted | GFW Hilary Alexander Sustainability Trailblazer Award, Fashion Moving Image Award – Zsofi Hermesz
  • Shortlisted | Digital Fashion Award – Ruth Taviansky, Rory O’Sullivan
  • Shortlisted | Creative Pattern Cutting Award – Lolita Gosling
  • Shortlisted | Childrenswear Award – Mia Truman
  • Selected | GFW X SIZE? HOMEGROWN Competition and Catwalk Show – Kitty Isaksen, Lucy James
  • Selected | GFW Brands’ Portfolio Day; ASOS – Marina Macura, Kitty Isaksen
  • Selected | GFW Brands’ Portfolio Day; NEXT Womenswear – Miriam Vojtechovska
  • Selected | GFW Brands’ Portfolio Day; INDITEX - GROUP, GFW International Catwalk Show: Dubai Fashion Week, TIMES newspaper GFW Promotional feature – Lucy James

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