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BA (Hons) Creative Direction

  • Duration: 3–5 years full-time
  • Placement year: Optional 1 year
  • Course code: W222 (UCAS)
  • Institution code: A66 (UCAS)
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Headshot for F Hayes

Meet our Industry Patron – Fiona Hayes

Meet the Industry Patron for BA (Hons) Creative Direction, Fiona Hayes.

Fiona is a creative director, designer and educator with over 35 years of international experience in publishing, fashion and the art world.

Among other clients, Fiona has developed art direction for Condé Nast across a range of brands, including eight editions of Vogue, and remains Design Director-at-Large for Vogue Hong Kong.

Explore our Industry Patrons

Career destinations

Roles achieved by graduates of a similar course, which shares learning with this new course, include:

  • Head of Operations at Designwerk
  • Global People and Development Manager at Moving Brands
  • Marketing Manager at Spotify
  • Owner, Founder, Director, Jimmy’s Iced Coffee/Entrepreneur

Alumni

Upon successful completion of the BA (Hons) Creative Direction course, you'll be equipped with the skills and knowledge to pursue a range of exciting career paths. Graduates typically go on to find opportunities as creative directors, art directors, brand strategists, advertising managers, marketing consultants, or digital content creators in a wide variety of sectors, including advertising agencies, design studios, marketing departments, media organisations, and as self-employed consultants.

Visiting tutors

You'll be introduced to a range of industry experts over the course of your studies who'll deliver their view of the latest thinking in their field. This ensures that your studies reflect current best practice in industry. You'll also visit relevant professional organisations and creative businesses, and be provided with opportunities to network with practitioners who'll be useful contacts when you graduate.

Visiting tutors play a pivotal role in the BA (Hons) Creative Direction course, as they bring diverse perspectives and unique skill sets, enriching the learning experience and fostering a deeper understanding of the standards and expectations of the creative industries. Industry professionals provide invaluable insights into the creative industry, sharing their expertise and experiences. They conduct workshops, lectures, and participate in critiquing student work, offering constructive feedback from both an education and industry perspective. Their presence can also offer students the opportunity to network and learn about potential career paths, industry trends, and professional practices.

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