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Innovation Studio


Industry-engagement and our strong maker culture puts collaboration at the heart of everything we do.


As fellow collaborators, Etch continually challenges the status quo and actively seeks to find innovative and smarter ways of working together.

We're proud to partner with them through our Associate Programme.

Meet Etch

Etch is a digital partner for businesses looking to transform and thrive. Based in Southampton, for over twenty years they've been helping organisations solve business, marketing and customer experience problems when it matters most, leveraging digital technologies to change how they operate and accelerate growth. They are strategic by nature and built for rapid delivery, priding themselves on developing clearer paths, deployed in less time, generating greater impact sooner.

Services they offer includes building and delivering world-class digital products and experiences, using fast and effective delivery methods that activate teams, untangle processes, and bring opportunities to life. They also design, build and execute world-class gaming experiences that create meaningful connections and maximise player engagement.

AUB x Etch Partnership

Etch is a digital customer experience consultancy that for over twenty years, has helped to reimagine, define, and deliver future state customer experiences for hundreds of organisations globally.

Etch exists to help their people, clients, and partners get further, faster. Accelerating the progression of all and fulfilling undiscovered potential is their reason for being. It's what gets them out of bed in the morning, and it's what keeps them going day in, day out.

Their partnership with AUB is one of many ways they’re living their purpose. By giving their people access to flexible workspaces and industry-standard digital and physical manufacturing equipment in AUB's Creative Lab for Technologies, they’re also giving them permission to be curious, explore new technologies and meet other like-minded people.

Speaking of like-minded people, Etch would love to know more about the wider creative community in the BCP area. Etch are experts in creativity, tech, business and innovation so they might be able to lend you a hand or collaborate in some way!

Etch is built on a foundation of collaboration, and as such it's important for them to build strong working relationships amongst their teams which is why they encourage teams to participate in team building days and retreats. Check out the Etch team in action at a recent away day.

Explore the Innovation Studio

Innovation Studio, photographed by Richard Bryant. Photo of an exterior wall with two reverse-L shaped windows and three semi-circle panels visible. A person walks past towards the right.


The Innovation Studio operates as a lab for creative technologies, a nucleus for start-ups and enterprises and an industry engagement hub.

Two people stand and look at a collection of lit-up transparent boxes stacked on top of one another.


A series of workshops and lectures for industry professionals to develop innovation and creative capabilities.

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Take a look at some of our recent collaborative projects with external partners and businesses

Sunseeker employee working on schematics of a boat

Associate Programme

Our Associate Programme offers membership of our Innovation Studio to regional businesses seeking research and development support.

People putting post its on a window

Pre Start-Up Programme

Our Pre Start-Up Programme offers membership for creative individuals or businesses looking to develop new products or services.

Innovation Studio, photographed by Richard Bryant. Photo of an interior space, with several people sat working at tables. A rectangle-shaped railing is in the middle of the room.

Creative Technologies

The Innovation Studio features state-of-the-art equipment and digital resources, and the latest manufacturing technology.