Innovation Studio

Aetha Design Studio

Industry-engagement and our strong maker culture puts collaboration at the heart of everything we do.

Aetha Design Studio

As fellow designers, Aetha Design Studio shares AUB’s vision of developing solutions through innovation and challenging 'normal' approaches.

We're proud to partner with them through our Associate Programme.

Meet Aetha Design Studio

Aetha Design Studio is a Poole-based product design consultancy that works with start-ups and global brands including Aquapac, Acro, Osprey and Lily’s Kitchen. Since its founding in 2008, the privately owned consultancy has grown from a team of two to six, and built a reputation for innovative design.

The studio have designed products in a vast range of areas including homeware, art, film, soft goods, aviation, lifestyle, sports equipment and medical sectors.

Known best for their ability to start “building and making” early on in the design process, Aetha challenges the normal industrial design approach with an onsite workshop and an advanced technical foundation formed from a varied team of designers with backgrounds in product engineering, soft goods and industrial design.

The studio is owned and run by Bournemouth University alumni Tom and Sophie. The team of designers have worked previously in-house as Design Engineers for Dyson, The Metropolitan Police and ITW.

Projects

Past projects that Aetha Design Studio has been involved with include:

Cupple; the reusable water bottle with a twist
Forme; the modern-day supplement shaker
Stuart Semple and Culture Hustle Spray; the everlasting artists eco spray paint system

AUB x Aetha Design Studio partnership

The AUB Innovation Team have always been supportive of Aetha from the early days as a start-up and therefore Aetha always like to support and collaborate with the AUB alumni and current students where possible.

Aetha’s long term goals are to design more sustainable, waste reducing products which consequently reduce the environmental impact production has on the world including the sea which hugs our coastline.

As an associate partner, Aetha Design will have access to the AUB’s Lab 4 Creative Technologies meaning they can explore potential new innovative techniques. The consultancies capabilities in-house will also develop and grow to use some of the equipment which is based at the AUB’s Lab including Fabric Printing, VR and equipment which Aetha does not currently have in-house in their workshop.