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BA (Hons) Content Creation with Marketing*
BA (Hons) Content Creation with Marketing offers a practical degree that takes an authentic approach to your learning enabling you to develop and hone your skills in developing compelling digital content for a range of online platforms.
- Duration: 3 or 4 years full-time
- Placement year: Optional 1 year
- Course code: W225 (UCAS)
- Institution code: A66 (UCAS)
- Duration: 3 or 4 years full-time
- Placement year: Optional 1 year
- Course code: W225 (UCAS)
- Institution code: A66 (UCAS)
Overview
BA (Hons) Content Creation with Marketing offers a practical degree that takes an authentic approach to your learning enabling you to develop and hone your skills in developing compelling digital content for a range of online platforms. In tandem with content creation, you'll learn about the business and strategy of digital production, including how to work with data sets, manage finance and develop short-, medium- and long-term strategies to enable businesses to use content creation to drive engagement, sales and consumer loyalty.
* This course is subject to validation.
BA (Hons) Content Creation with Marketing course information
During the course you’ll develop an in-depth understanding of how to analyse audiences, plan, produce and evaluate content, strategise for short-, medium- and longer-term business planning for digital content to enable brands to meet their goals and work across platforms.
Three reasons to study BA (Hons) Content Creation with Marketing at AUB
- Comprehensive integration of content creation and marketing strategies. Our course uniquely combines hands-on content creation with in-depth marketing strategy. You'll not only develop skills in producing compelling digital content but also learn to analyse data, manage finances, and devise short- and long-term business strategies to drive engagement and consumer loyalty. This dual focus ensures graduates are well-prepared to meet the multi-faceted demands of the digital marketing industry.
- Optional placement year for real-world experience. We offer an optional one-year placement between the second and final years, providing you with valuable industry experience. This opportunity to apply learned skills in real-world settings enhances employability and offers insights into current industry practices.
- Focus on leadership and innovation in digital content. Designed for individuals aiming to develop leadership and innovation skills in digital content production and strategy, you'll be prepared for roles such as Digital Marketing Manager, Content Strategist, and Social Media Manager. This emphasis on leadership distinguishes this from other programmes, that may focus more narrowly on technical skills without integrating strategic business and leadership components.
BA (Hons) Content Creation with Marketing is designed for individuals who are interested in developing leadership and innovation skills in the field of digital content production and strategy. It's suitable for those who are passionate about creating high-quality content for digital platforms, and who are looking to pursue careers in roles such as Digital Marketing Manager, Content Strategist, and Social Media Manager.
You might already be creating your own content or simply enjoy the possibilities of digital communication and want to be equipped to work in this growing industry. This course will enable you to become accomplished in both producing content and understanding the business of content creation.
Placement year
All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.
If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.
Watch our video
Jennifer Anyan (Director of School of Arts, Media and Creative Industries Management) sits down with Rainer Usselmann, to discuss how a working day looks as co-founder and Head of Commercial at Happy Finish, and why it's important to embrace a meandering career journey.
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Studios and resources
Teaching, learning and assessment
Career destinations
BA (Hons) Content Creation with Marketing graduates can pursue a wide array of career paths within the industry and beyond. Whether this is freelance, in an agency or in an in-house team. These roles could include:
- Digital Marketing Manager
- Digital Marketing Consultant
- Digital Content Manager
- Content Strategist
- Social Media Manager
- Digital Content Creator
Trips and visits
During the academic year, at least one excursion to London or another UK cultural hub is planned on BA (Hons) Content Creation with Marketing. Due to Bournemouth's proximity to London, students can easily plan excursions to the city's art galleries and museums to supplement their academic work. Professional progress as practitioners depends on primary research.
Trips give you confidence, promote independence and present opportunities for future professional and personal development.
Any additional fees are disclosed before the visit.