BA (Hons) Business of Games

Graduates of BA (Hons) Business of Games will be equipped with the skills and knowledge to pursue a wide range of career paths in the gaming industry. Potential career destinations include:

• Game producer (junior) – overseeing the development and production process, ensuring projects are completed on time and within budget.
• Marketing manager – developing and executing marketing campaigns to promote games, building brand awareness, and engaging with gaming communities.
• Business development manager – identifying growth opportunities, forming partnerships, and creating strategic plans for game studios or publishers.
• Game publisher – Managing the distribution, marketing, and sales strategies for games, working with developers to bring titles to market.
• Project manager – Leading teams through game development processes using methodologies like Agile and Scrum to ensure efficient project completion.
• Entrepreneur/Indie studio founder – Starting your own game development or publishing business, focusing on creating and launching new game titles.
• Financial analyst – Managing budgets, financial forecasts, and revenue models for game studios or gaming companies.

Many graduates may also choose to start their own independent game development studios, while others might find opportunities in related fields like virtual reality, animation or digital media.

Visiting tutors play a pivotal role in the BA (Hons) Business of Games course. These industry professionals bring invaluable insights into the business side of the gaming industry, sharing their expertise and experiences. They conduct workshops, deliver lectures, and critique student projects, offering constructive feedback from both educational and industry perspectives.

Their presence also provides opportunities to network and learn about potential career paths, industry trends, and professional practices. Visiting tutors often introduce diverse perspectives and unique skills, enriching the learning experience and fostering a deeper understanding of the standards and expectations within the business of games industry.