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MA Digital Fashion Innovation

  • Mode of study: Full- or part-time
  • Study location: AUB Campus
  • How to apply: Apply directly to us
A line of five AI-generated girls wearing various pastel-coloured outfits, three wearing sunglasses, against a blue backdrop and on pink flooring.

Overview

Our MA Digital Fashion Innovation course positions students at the forefront of the digital revolution in fashion. The course challenges creative boundaries while embracing advanced digital technologies across multiple disciplines.

With a strong emphasis on practice-based research, students delve deeply into innovative methodologies and acquire transferable skills that span multiple industries. The curriculum not only interrogates contemporary practices but also pioneers new ones, preparing graduates to lead in both existing and emerging fashion fields.

This course can be studied full- or part-time from September or full-time from January.

A digital model, facing to the left, wearing a primarily red dress and mask covering their entire face.

Journey through various digital realities, products and textiles.

You'll be equipped to navigate fluently through both the digital ('URL') and physical ('IRL') sides of the industry, optimising designs for each.

Three digital models wearing different black outfits, all facing the viewer with serious expressions.

At the forefront of growing digital demand

Emerging technologies such as AR, artificial intelligence (AI), and machine learning are seamlessly integrated into the curriculum, fostering an environment where digital artisanry meets design thinking and storytelling.

Looking to be inspired? Explore some of the work produced by our students and alumni, and discover what you could achieve.

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