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BA (Hons) Fashion Communication

Behind every successful campaign or publication lies communication. On BA (Hons) Fashion Communication, you'll learn how to keep up with this £26 billion UK industry while creating your own creative visual identity.

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Overview

Behind every successful fashion campaign or publication is a team of top communicators, working tirelessly across the diverse and rapidly evolving areas of marketing, branding, PR, styling, social media, and trend prediction, which fuels the £26 billion British fashion industry.

BA (Hons) Fashion Communication course information

Our BA (Hons) Fashion Communication course will help you to become part of this rapidly growing and exciting aspect of the fashion industry.

On BA (Hons) Fashion Communication, you’ll gain theoretical and practical skills by exploring the process behind creating effective and responsible fashion communication. You'll create forms of still and moving image and develop visual identities using the latest creative software. The course will help you to understand the theory and thought process behind everything from creating a narrative for an image or campaign, to building a brand identity.

Great fashion communication requires collaborative thinking and teamwork. In AUB’s creative community, you'll be introduced to, and encouraged to work with, students on other BA (Hons) courses, including Fashion, Commercial Photography, Textiles Design, Film Production and Make-up for Media and Performance, so the opportunities to collaborate and apply your skills are limitless. This will also allow you to gain confidence is creatively directing others to realise your own vision.

According to the British Fashion Council, the UK Fashion Industry supports 797,000 jobs. With a degree from AUB, you'll be able to make your own unique mark in this exciting space.

Our teaching and technical staff are exceptional. They're inspiring teachers, industry practitioners, technicians and researchers who are here to support you with your studies and help you to achieve outstanding outcomes.

Course duration

3 or 4 years (full-time)

Placement

Option of a 1-year placement

UCAS course code

W111

UCAS institution code

A66

Placement year

All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.

If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.

Exchange and international summer programmes

Students on BA (Hons) Fashion Communication have the chance to broaden their horizons through exciting exchange and international summer programmes. These opportunities allow you to study abroad at one of our brilliant partner institutions, experience different cultures, and enhance your academic journey.

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APPLICATIONS ARE OPEN

Now that you've found the perfect course, it's time to apply.

The early deadline may have passed, but applications are still open! Check out our handy 'how to apply' guide and our portfolio top tips.

Apply Now
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AUB SHOWCASE

We're proud of our alumni, and rightfully so.

Explore the incredible work of our freshly graduated 'Class of 2024' in our online AUB Showcase.

Browse work by course, student or theme.

Discover AUB Showcase

Meet the BA (Hons) Fashion Communication course team

Emily Grigg Technician Demonstrator - Adobe Creative Cloud and Image
Email me egrigg@aub.ac.uk

Fashion Communication is all about making content and campaigns for brands. We encourage students to explore a plethora of omni-media content platforms and tools (analogue and digital) to create innovative and responsible campaigns and other communication outcomes. Our students develop a research-led and problem-solving approach to understanding the DNA of fashion brands and consumer behaviour, which encourages students to create relevant and responsible campaign activations.

Corinna Budnarowska, Course Leader

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Chat to a student

Our student ambassadors are here to answer any questions you might have on university life, our courses and all things AUB.

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Application process

Studios and resources

Person stands by a table. Two printing presses are in the foreground.

Printroom

Our printmaking facilities are a hub of creativity on campus and have been inspiring students since 1964.

Zachary Fornelius

Digital Fashion

AUB was one of the first UK Universities to implement and deliver the exciting 3D prototyping technology back in 2005...

Students working at computers in a library. A set of stairs leads up to a second landing with a balcony running along.

The Library

The Library at AUB holds an excellent range of print and online collections

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3D Workshop

Our 3D workshops with manual and digital manufacturing equipment and computers

A model sits on a chair in the centre of a room while a group of artists draw them.

Drawing Studio

Our iconic blue Drawing Studio is used by student from all courses and was designed by alumnus Sir Peter Cook​...

Four banks of desks in a computer suite with monitors on them.

Digital Suites

Our Digital Suites offer a digital post-production facility and digital teaching space.

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Lecture Theatres and Seminar Rooms

We have a number of lecture theatres and seminar rooms scattered around campus to assist students with their studies.

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Central Media Store

The Central Media store houses a diverse array of equipment, offering students the means to craft and capture...

Innovation Studio, photographed by Richard Bryant. Photo of an exterior wall with two reverse-L shaped windows and three semi-circle panels visible. A person walks past towards the right.

Innovation Studio

The Innovation Studio operates as a lab for creative technologies, a nucleus for start-ups and enterprises and an industry engagement hub.

Three people working on projects in a print room.

Letterpress and Bindery

The Letterpress and Bindery studio is a central resource, where students can learn and explore bookbinding and letterpress printing.

Lighting equipment in a Photography studio

Photography Studios

Photography and Commercial Photography students will have access to our seven photographic studios.

Teaching and learning

The course combines both independent learning and taught sessions throughout all levels.

Each unit is assessed separately, and the assessment forms part of the unit. Assessment both provides a measure of your achievement, and also gives you regular feedback on how your learning is developing.

What our BA (Hons) Fashion Communication graduates are doing

Students studying BA (Hons) Fashion Branding and Communication achieve great things, including roles such as:

  • Senior Brand Marketing Executive – Kurt Geiger
  • Senior Social Media Manager – Social Coast Social
  • Graphic Designer – Flannels
  • Senior Graphic Designer – The Telegraph
  • Freelance Creative Director
  • Production Coordinator – Fjallraven
  • Senior Events Assistant – British Fashion Council
  • Styling Coordinator – Moss
  • Stylist Club Assistant – Harvey Nichols
  • Designer – Disney
  • Senior UX/UI Designer – SoBold
  • PR Executive and Fashion Scout – Felicities PR London
  • Buying Admin Assistant – Reiss
  • Merchandising Assistant – All Saints

Latest from BA (Hons) Fashion Communication

See more of our student work

Marketing, branding, PR, styling and trend prediction fuels the £26 billion British fashion industry.

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