For international students, every mile they travel, from the moment they board their flights to the journey of building a new life abroad, brings with it the inevitable experience of homesickness. The 0 Miles campaign embodies the HSBC Student app’s promise of unwavering support. No matter how far international students travel, the app always remains within reach. The phrase, "We are always 0 miles away," reinforces the idea that, with their phones in hand, students are never truly far from the support they need.

Designed to empower international students, the HSBC Student app simplifies financial management while offering solutions to ease homesickness. The sub-brand speaks directly to students through vibrant colours already used in HSBC’s brand identity, ensuring familiarity.

I plan to pursue full-time employment in Singapore as a graphic designer.