Visual Communication – an Introduction

Age

Suitable for adults aged 18+.

Level

Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses. However, it will be beneficial if you’ve already completed one of our short courses or possess some art experience.

If you'd like to discuss if this course is suitable for you, get in touch with us: academy@aub.ac.uk or 01202 363222.

£359

Any additional costs

You'll need to provide some basic study equipment. This'll incur an additional cost if you need to purchase it for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

• Notebook and pens/pencils to take notes
• A3 sketchbook and a set of drawing pencils

As part of your studies you may be using licensed software during classroom sessions. Please be aware that access to this software is only available whilst on campus in sessions or in the AUB Library. To benefit most from your course, we advise you to arrange private access to software; however, AUB is unable to provide software for personal use.

• Historical overview of visual communication.
• Introduction to the fundamentals of visual communication and idea generation.
• Exploration of colour theory, typography, and imagery.
• Understanding the role of visual communication in advertising, branding, and social media.
• Hands-on projects that encourage experimentation with different mediums and techniques.
• Insights into the creative process, from concept development to final execution.
• Feedback sessions to enhance your design skills and refine your projects.

At the end of the course you'll:

• Have a portfolio of work showcasing your ability to apply visual communication principles effectively.
• Possess a deeper understanding of how to analyse and critique visual messages, preparing you for further studies or practical applications in various creative fields.
• Develop foundational visual communication skills, gain confidence in your creativity, and enhance your personal portfolio.
• Experience an exciting journey into visual communication and take the first step towards becoming a skilled artist.
• Possess improved artistic skills.
• Have increased confidence in your own skills and feel inspired.
• Have boosted creativity and imagination.
• Possess the foundations to continue creating beyond this course.
• You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at academy@aub.ac.uk and confirm your name and the title of course you've completed.

Will I be assessed?

No, there's no formal assessment. As the course progresses your tutor will measure your overall performance and offer essential guidance and feedback so you know how you're getting on.