Video Content Creation and YouTube Shooting

Ages: 18+
Term: Summer
Length: 10 weeks

Overview

This practical, hands-on course is designed for adults who want to confidently create engaging video content for YouTube and other digital platforms.

To book your place today, simply click Book Now to be taken to AUB's secure online store, where you can complete your booking. You can also sign up to our newsletter for short course updates.

Course information

Whether you’re an aspiring content creator, influencer, or someone looking to use video as part of a marketing or brand strategy, this course will give you the skills, knowledge and confidence to plan, shoot and develop effective video content.

You’ll explore the creative and technical foundations of video content creation, learning how to translate ideas into compelling on-camera content. From understanding what makes a successful YouTube video to learning how to frame, light and shoot professional-looking footage, this course focuses on practical skills that can be applied immediately.

Through a series of tutor-led demonstrations, discussions and hands-on workshops, you’ll learn how to develop content ideas, plan shoots, work confidently on camera and create videos that connect with an audience. You’ll also explore the differences between creating content for personal channels, influencers and brands, and how purpose, tone and audience shape creative decisions.

This course places a strong emphasis on shooting techniques for video content, helping you understand how to use cameras, smartphones and basic equipment effectively. You’ll gain insight into composition, lighting, sound and movement, and how these elements impact the quality and engagement of your videos.

By the end of the course, you’ll have a clearer understanding of how to create authentic, engaging video content for YouTube and digital platforms, and the confidence to continue developing your own content or apply your skills in a marketing or creative context.

Understanding video content for YouTube and digital platforms
Developing content ideas and planning video shoots
Shooting video content using cameras and smartphones
Framing, composition and camera movement
Lighting for video content
Capturing clear and effective audio
On-camera confidence and presentation
Shooting for different formats and audiences
Understanding personal, influencer and brand-led content
Best practice for creating engaging, audience-focused videos

At the end of the course you'll:

Plan and shoot engaging video content for YouTube and digital platforms
Use basic filming techniques to improve the quality of your videos
Apply principles of lighting, sound and composition to video shoots
Confidently present or direct content on camera
Create video content with a clear purpose and audience in mind

You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at academy@aub.ac.uk and confirm your name and the title of course you've completed

Will I be assessed?

No, there's no formal assessment. As the course progresses your tutor will measure your overall performance and offer essential guidance and feedback, so you know how you're getting on.

What you need to know

Summer term 2027

Monday 5 April – 7 June 2027 (10 Mondays, 18.00–21.00)

Age

Suitable for adults aged 18+.

Level

Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses.

If you'd like to discuss if this course is suitable for you, get in touch with us: academy@aub.ac.uk or 01202 363222.

£375

Any additional costs

There are no additional costs for this course. Any additional materials and resources will be provided by AUB and is included in your course fee.

A smartphone or camera capable of filming video
Notebook and pen
Any existing content ideas you’d like to explore (optional)

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Information about resourcing specialist materials/consumables that you may need to bring these with you

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Meet your tutors

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Radosvet Nikolov

With over 10 years of experience in film and TV, Radosvet has developed a diverse slate of filmography.

Book your place today

Book now

Beyond the course

This could just be the start of your creative journey! After this course, you could further your filmmaking and content creation skills with another short course or look to the future and explore our creative qualifications that can prepare you to further your current career, enable you to retrain to an alternative career path or prepare you for future creative arts studies.