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Tinna Karen Fridriksdottir

Tinna Karen Fridriksdottir

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Tinna Karen Fridriksdottir
BA (Hons) Fashion Communication

Tinna Karen Fridriksdottir

ZÝNI

I’m a multidisciplinary visual storyteller with a focus on fashion communication, creative direction, styling and visual language. My work merges aesthetic expression with cultural meaning, using fashion and multimedia to explore identity, community and belonging. Through narrative-driven projects, I aim to amplify the voices of underrepresented individuals and share their personal stories through each person’s unique lens.

My creative practice is rooted in inclusivity, curiosity and care. I believe storytelling has the power to generate empathy, inspire dialogue and drive meaningful cultural shifts. I approach each project with a socially engaged mindset, seeking to challenge convention while reflecting the diverse realities of our world.

My final major project, ZÝNI, is a clear reflection of this approach, exploring themes of heritage, equity and cultural understanding through visual storytelling. Combining interviews, styling, photography and editorial design, ZÝNI became a platform for voices often overlooked, and a space where fashion intersected with community and lived experience.

I strive to create work that not only reflects the world around us but also actively contributes to a more compassionate, inclusive and equitable future, utilising creativity as a tool for connection, reflection and change.

Plans after degree

After graduation, I plan to move to Copenhagen, Denmark and start building a career within the fashion industry. In the long term, I hope to work with brands and companies that align with the values of my final major project, which is centred on identity, community, and cultural understanding, and continue using fashion as a tool for meaningful storytelling and social impact.

Collaborator

Role

Imogene Gatherer, Layla Knutt, Daisy Mermaid Johnson

Photographers

Danielle Saldanha, Oma Amonoo, Maria Aoyama, Chanel Björk Sturludóttir (Media Personality and Journalist), Lenya Rún Taha Karim (Lawyer and Politician), Grace Achieng (Entrepreneur)

Interviewees and models