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Poppy Jones

Poppy Jones

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Poppy Jones
Highly Commended: Childrenswear Award supported by Boden | Finalist: Liberty Fabrics x Graduate Fashion Foundation
BA (Hons) Fashion

Poppy Jones

Floral Masculinity

Floral Masculinity explores the relationship between masculinity, femininity and personal heritage through the reimagination of workwear. Inspired by my grandad who worked as a fireman, the project developed from an image of him in his fireman's uniform, covered in a blue floral bedsheet.

Originally developed as a womenswear collection, the project has evolved into menswear throughout the design process as I became more interested in challenging the expectations surrounding masculinity within fashion. By combining utilitarian silhouettes with bright florals and sequins, I want to question why softness and colour are more often than not associated with femininity. This collection reimagines functional garments in a more expressive way and creating menswear that feels both protective and vulnerable.

Through exaggerated silhouettes, reflective details and floral fabrics, the collection balances practicality with self-expression. It celebrates individuality whilst also exploring ideas of heritage, memory and identity, using clothing as a way to interpret traditional masculine uniforms into something more open, expressive and contemporary.