Polina Rakhimova is a fashion and editorial photographer based between Bournemouth and London. Her work is driven by curiosity about contemporary culture and the behaviours, trends and obsessions that shape how people see themselves today.

Polina takes familiar cultural phenomena and translates them into fashion-led visual narratives. Whether exploring wellness influencer culture, astrology as a form of self-expression, the pressure of becoming a “better” version of yourself, or the growing value of everyday moments of comfort and joy, her projects often begin with observations of modern life and evolve into conceptual editorials.

Character, concept, and atmosphere sit at the centre of her practice. Polina enjoys creating images that feel visually engaging while also encouraging a second look – photographs that exist somewhere between documentation and construction, reality and performance. Her visual approach is often minimal, texture-focused and narrative-driven, allowing ideas to unfold through styling, gesture, environment and sequencing.

Inspired by contemporary editorial photography, digital culture and emerging social trends, Polina uses fashion imagery as a way of exploring how people perform, negotiate and reimagine their identities within the world around them.

Find my niche, refine my style, make work I'm genuinely proud of... and, if everything goes to plan, become financially stable enough to stop calling meal deals a luxury.