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Parnia Naviafar

Parnia Naviafar

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Parnia Naviafar
Shortlisted | GFW Culture and Heritage Design Award
BA (Hons) Fashion

Parnia Naviafar

Double Life

I am a digital fashion designer driven by a commitment to feminism, sustainability and storytelling. 

My Final Major Project, Double Life, explores the contrast between the identities women present in society and who they are behind closed doors. Inspired by my cultural heritage and personal experience, I use digital tools to reduce waste while pushing creative boundaries. My work challenges the patriarchal structures that shape how women dress and express themselves. I design with intention blending innovation with authenticity. Through fashion I aim to spark conversation, reclaim agency and promote individuality.