Common Ground is a brand dedicated to uniting people through discovery – encouraging wider audiences to walk Britain’s unique footpath network. In a country where access to nature isn’t always equal, and where many feel the countryside isn’t “for them”, this project aims to change that story – celebrating what truly unites us most of all, which is the shared ground we walk on. 

Common Ground trails provide an immersive experience, where people can uncover the stories of people who have walked that same path before them, providing a sense of collective identity and belonging.

I plan to look for junior design roles in branding and strategy in Bristol and London.