Emma Avent is a multidisciplinary creative whose creative output spans image-making, editorial design and visual storytelling. Her work explores the interplay of craft and nature, developing narratives that examine how our world is formed. Emma celebrates the artisan as a vital knowledge holder, believing their skills and philosophies have the power to drive positive change within modern society by encouraging more thoughtful ways of living.

Emma strives to create work that forms part of a wider social movement, contributing to conversations around sustainable and ethical production in fashion and related industries. Emma believes image-based stories can act as an intermediary to connect the audience to their surroundings and encourage reflection on the impact we have on our environment. She hopes that her work provides a grounding experience for the viewer. 

Emma’s work builds on the academic ideologies of Richard Sennett, Peter Korn and Glenn Adamson, who highlight the importance of understanding how our tangible belongings are crafted, and the value of the stories embedded within the object.

For her Final Project, she developed a creative agency, titled Land Made, that celebrated the intersection of craft and nature through print and immersive experiences.

The material world around us is imbued with beauty and meaning. Yet today we are disconnected from our surroundings. Technological advancements have caused the life around us to speed up, making it increasingly hard to slow down and just be in the moment with the materials that surround us. Complex manufacturing processes mean we no longer know how the human-made materials around us are made. We have lost the ability to read meaning and personal connection into the tactile objects that we inhabit the world with.

This publication is a celebration of the relationship between craft and nature. It follows the creative and hands-on process of four different artisans, whose practices strive to celebrate the natural world around us by finding low-impact ways of making that do not take from the earth.

Developing Land Made into a small business, while working in the editorial design sector.