This collection is for the daydreamers, the women who romanticise the little moments, who dress up to walk around and complete the mundane tasks of the day. A woman a bit all over the place in her own mind, constantly away somewhere else. It sits within an haute couture context, appealing to those who value craftsmanship and more conceptual design. It is aimed at individuals who appreciate the elegance of 1950s and 1960s fashion, while looking for a more contemporary interpretation of those classic silhouettes.

The use of utilitarian details and vintage, military inspired fabrics also connects to a growing interest in androgynous and functional clothing, giving the pieces a more worn, lived-in feel while still maintaining a high level of construction.

Beyond the aesthetic, the collection is likely to appeal to those interested in wider social and political themes, particularly around war, relationships and feminism, allowing the garments to be understood as both fashion pieces and forms of expression.