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Alexander Matheson

Alexander Matheson

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Alexander Matheson
MA Digital Fashion Innovation

Alexander Matheson

Throughout my work, the Virtual Try-On becomes more than a retail tool – it's a mirror that does not merely reflect, but refracts the self. Through speculative film, 3D garment design, and a year of research into scanning technologies, I've explored what happens when our bodies are rendered as data, and our reflections are reconstructed pixel by pixel.

The garments in this project exist in a liminal space, neither worn nor unworn, but suspended in a digital fitting room where avatars stand in for flesh. Here, precision meets perception: a millimetre’s inaccuracy can fracture identification, while a perfect fit can affirm identity in ways both liberating and deeply personal.

This mirror is not neutral. It can empower, distort, console, or confront. It asks: what truths are preserved when the body becomes an image? What is lost when a reflection is designed? 

I invite viewers to step inside the digital fitting room, not only to see what fits, but to question what it means to truly see oneself in an age where the act of looking is as constructed as image itself.

Plans after degree

Working in 3D apparel design.

Collaborator

Role

Grace Kenneally

Videographer

Toan Nguyen

VFX assistant

Edward Langham, Isabella Crets Koenders, Euphemia Olaiya, Nat Padilla

Actors

Accessibility Settings

Text

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Visuals

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