“Design at AUB is about solving real-life problems. It is more than just products; it is about strategic thinking, about research and experimentation, about making and exploring materials and processes, physically and digitally” – Franziska Conrad, Course Leader
What you'll study
This course will begin with a broad design curriculum that allows you to gradually develop your own individual specialist design focus. As you build your knowledge and skills you will progress through the course by working with the wider design community at AUB in shared units.
You’ll graduate with both a breadth of understanding and context with a specialist focus and application in design. The design course builds on the established expertise within the Faculty of Art, Design, and Architecture, becoming a collaborative design link between disciplines just as in industry.
The design thinking, strategy and 2D communication aspects of the course link well with the Graphics and Visual Communications courses at AUB, reflecting current industry practice where the definition of the product is wider than a singular object. The 3D design, prototyping and realisation aspects complement the Modelmaking, Interiors, Architecture and Fashion courses.
Topics such as; design strategy, user centred design and the commercialisation process familiar to Product Design could also be a design focus that feeds back out to other AUB programmes through a collaborative curriculum, breaking conventional subject boundaries no longer recognised by the industry. As the course progresses through each level you will specialise the direction of your design focus, allowing you to join with existing units on other AUB courses.
You can also download our Programme Specification.
Watch Our Videos
Watch the Course Leader for BA (Hons) Design, Fran Conrad, share her insight into why design is so important.
what students will be doing
“Of the top ten skills you’ll need in 2020 identified by the World Economic Forum, five are design competencies. Complex problem solving, critical thinking, creativity, emotional intelligence, and cognitive flexibility are hard to automate skills that will equip our children to tackle the big challenges of tomorrow.
A curriculum that omits design and the arts does not help our teachers teach the scientists, mathematicians, engineers, and communicators of the future. And in the long run that will hinder our economy, our ability to solve global challenges, and our ability to design our own future.”
– Dr Ambreen Shah, Director of Policy and Research at Design Council.
Studios and Resources
As a Design student, you’ll have access to our state-of-the-art facilities, including 3D workshops, the iconic drawing studio and computer labs.
A window into our community...
Staff On The Course
BA, MSc, PGcert, FHEA
Franziska founded her design studio in 2005 which has since grown into INHERENTLY GOOD DESIGN, a platform allowing her to create commercially viable product design solutions with sustainable design principles at the core. She is a designer & educator with BA and MSc Degrees in Product Design & Sustainable Product Design. She is currently developing a new Design Masters degree and is also involved in project tuition and seminars across various BA programmes. Specialties: Sustainable...Full profile
What Graduates Are Doing
As a new course for 2020/21, our first group of student will graduate in 2023!
The course is designed to equip students with a broad range of design and technical skill, as well as the ability to communicate ideas and work in collaborative teams. Learning about the practicalities involved with planning and design through to creation will give you a true overview of the production process, preparing you for work at every level.
As a BA (Hons) Design graduate, you will be prepared to undertake roles such as:
- Design Entrepreneur
- Graphic Designer
- Industrial Designer
- Product Designer
- Design for Happiness
- Design thinker/strategist
- Human-centred design
- Design Business Manager
- Strategic positions in non-design related businesses
Your Interview and Portfolio
If you meet or have the potential to meet our entry requirements, we’ll invite you for an interview and we ask you to bring your portfolio with you. We’re looking for a passion for design and an ability to articulate your work. You can download our portfolio guidelines for BA (Hons) Design to help you prepare.