*Course subject to validation, commencing September 2020
“Design at AUB is about solving real life problems. It is more than just products; it is about strategic thinking, about research and experimentation, about making and exploring materials and processes, physically and digitally” – Franziska Conrad, Course Leader
Looking to start in 2019? There’s still time to apply for this course through UCAS. Visit our how to apply page for more information.
What you'll study
This course will begin with a broad design curriculum that allows you to gradually develop your own individual specialist design focus. As you build your knowledge and skills you will progress through the course by working with the wider design community at AUB in shared units.
You’ll graduate with both a breadth of understanding and context with a specialist focus and application in design. The design course builds on the established expertise within the Faculty of Art, Design, and Architecture, becoming a collaborative design link between disciplines just as in industry.
The design thinking, strategy and 2D communication aspects of the course link well with the Graphics and Visual Communications courses at AUB, reflecting current industry practice where the definition of the product is wider than a singular object. The 3D design, prototyping and realisation aspects complement the Modelmaking, Interiors, Architecture and Fashion courses.
Topics such as; design strategy, user centred design and the commercialisation process familiar to Product Design could also be a design focus that feeds back out to other AUB programmes through a collaborative curriculum, breaking conventional subject boundaries no longer recognised by the industry. As the course progresses through each level you will specialise the direction of your design focus, allowing you to join with existing units on other AUB courses.
what students are doing
“Of the top ten skills you’ll need in 2020 identified by the World Economic Forum, five are design competencies. Complex problem solving, critical thinking, creativity, emotional intelligence, and cognitive flexibility are hard to automate skills that will equip our children to tackle the big challenges of tomorrow.
A curriculum that omits design and the arts does not help our teachers teach the scientists, mathematicians, engineers, and communicators of the future. And in the long run that will hinder our economy, our ability to solve global challenges, and our ability to design our own future.”
– Dr Ambreen Shah, Director of Policy and Research at Design Council.
A window into our community...
Staff On The Course
BA, MSc, PGcert, FHEA
Franziska founded her design studio in 2005 which has since grown into INHERENTLY GOOD DESIGN, a platform allowing her to create commercially viable product design solutions with sustainable design principles at the core. She is a designer & educator with BA and MSc Degrees in Product Design & Sustainable Product Design. She is currently developing a new Design Masters degree and is also involved in project tuition and seminars across various BA programmes. Specialties: Sustainable...Full profile