BA (Hons) coursesCreative Events Management

Course Overview

Behind every great creative artist is a brilliant organiser. On this course you’ll develop the skills and knowledge to put on successful creative events.

The UK cultural sector is a £77 billion industry that is growing faster than any other UK industrial sector and it employs 1.68 million people. Creative events are at the heart of this — with music festivals, exhibitions, digital multimedia events, theatre productions, community celebrations, music tours and much else besides.

Creative events managers are the vital hidden hands that bring artists and audiences together. They help artists build profile, reputation and sales and they help raise the investment that fuels creativity.

To achieve success and growth this fast moving sector needs creative, energetic and well organised people. Creative Events Management has a 20-year track record of creating successful industry professionals who are now leaders in their field.

You will be surrounded by a wealth of creative talent and the opportunity of working with creative practitioners and external clients. You will also learn how the creative world operates. You will have talks from industry practitioners and will be supported in identifying and developing your career pathway which you can explore through research, live events and through a six week work placement. You will develop practical skills in digital technology, event planning and management and business analysis and planning.

Practical skills and critical minds

Through theory, technique and practice, we’ll help you develop as a successful creative events manager, with plenty to offer the sector. You will also be encouraged to develop an entrepreneurial attitude that could help you start your own business.

Creative events are the product of teamwork involving people from a wide range of backgrounds working closely together. On this course, you’ll work with other students to devise and deliver a creative event each year. You will learn how to work to a client brief, and how to develop and project idea into a fully-fledged event. You will learn how to raise money for your project and market your event. You will learn how to present your ideas and also have the chance to come up with and develop your own live event idea. You will discover your own particular creative interests, have the chance to develop specialist skills like marketing or programming and have the satisfaction of seeing the events you organise go ‘live’.

From The BBC Promenade Concerts to Glastonbury, from the Pride Celebrations to Notting Hill Carnival, the UK knows how to put on a show. Whether you find yourself working for an international fashion week or a local music festival, this course will equip you with the critical and practical skills to make your way in this fun and fast moving industry.

Where could this lead?

You will find our Alumni in senior positions across sector running festivals like Wilderness, Secret Garden Party, Bestival, Boomtown and The End Of The Road Festival.  They work for fast-growing companies like Spotify, Dyson and iProspect as well as long established organisations like The RAF Museum, The Roundhouse, ITV and The Royal College of Music.  And some have set up their own businesses like Jimmy’s Iced Coffee and Firefly Clean Energy.


Looking to spend less than six months in the UK to learn Creative Events Management? Take a look at our Study Abroad and Summer Courses.


(formerly known as Arts and Event Management)

  • QAA 2011

Related courses