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Visual Merchandising

  • Ages: 18+
  • Term: Spring
  • Length: 10 weeks


This new 10-week course will introduce you to the essential elements of visual merchandising – you’ll explore effective visual merchandising and how it works within a store context.

To book your place today, simply click the 'Book Now' button to be taken to AUB's secure online store, where you can complete your booking. You can also sign up to our newsletter for short course updates.

What you need to know

Spring term 2025

Monday 3 February – 7 April 2025 (10 Mondays, 18.00-21.00)

Please be aware, you’ll be expected to undertake some self-study and additional project work between course sessions to support your development throughout the course. Ensure you'll have time for this.


Suitable for adults aged 18+.


Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses.

If you'd like to discuss if this course is suitable for you, get in touch with us: or 01202 363222.


Any additional costs

You'll need to provide some art materials and study equipment. This'll incur an additional cost if you need to purchase it for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

  • Notebook and pens/pencils to make notes
  • A3 sketchbook
  • Set of drawing pencils
  • Drawing equipment (rubber, sharpener etc.)
  • Rulers
  • Magazines/newspapers
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Suggested Suppliers

Information about resourcing specialist materials/consumables that you may need to bring these with you

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Short Courses FAQs – Evening and Weekend and Saturday Art School

If you have any questions about our Evening and Saturday Short Courses, you may find the answers in here.

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Short Courses booking T&Cs

Please read our Terms and Conditions carefully before booking onto our Evening and Weekend courses.

About this course

This course is ideal for beginners as well as anyone wishing to develop their skills and practice in the art of visual merchandising. You’ll examine successful interpretation of brands and how they’re key to the future success of a company’s brand and how this is communicated visually to potential customers.

On this course you’ll have the opportunity to devise and generate ideas for a window display scheme and in-store promotional activities. You’ll have the chance to discuss your ideas in the process of applying visual merchandising theory and principles that govern a successful outcome.

You’ll be introduced to relevant case study examples of branded spaces and how visual merchandising operates as a strategy to encourage customers into a store and, ultimately, to enjoy a positive shopping experience. You’ll analyse what motivates customers to buy certain products based on how well visual merchandising communicates the brand through the narrative that surrounds the product.

  • Commercial space planning and zoning for visual merchandising
  • Prop-making for window display features
  • Principles of product placement
  • Customer targeting
  • Fashion styling and trends
  • Brand positioning map and competitors
  • SWOT Analysis
  • Colour theory and material investigation
  • Mood boards
  • Visual merchandising principles and theory
  • Window display systems
  • Insight into branded spaces and communication strategies
  • Visual merchandising fixtures and fittings
  • Seasonal themes in visual merchandising
  • Case studies of branded environments
  • Promotion and store navigation graphics
  • Social media and technology
  • Storytelling and brand narrative
  • Research engagement and library use

At the end of the course you'll:

  • Possess enhanced 2D drawing skills and 3D modelmaking to scale in crafting and communicating a visual merchandising scheme for a branded space, developed as a result of set projects and studio workshop activities
  • Possess the skills needed to construct window schemes and in-store features to promote seasonal themes to entice customer interest
  • Be able to select, edit and refine visual merchandising elements for a chosen brand and apply these into a commercial space
  • Be able to critically evaluate your findings and test and apply relevant information through research and investigation
  • Have an informed awareness of window display design and branded store environments
  • Have increased confidence in your own skills and feel inspired
  • Have boosted creativity and imagination
  • Possess the foundations to continue creating beyond this course
  • You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at and confirm your name and the title of course you've completed

Will I be assessed?

No, there is no formal assessment. As the course progresses your tutor will measure your overall performance from your practical tasks, assignments, and portfolio work, and will offer essential guidance and feedback, so you know how you're getting on.

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Meet your tutor

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Julie James

Julie James is an accomplished art and design practitioner in both an academic teaching setting and in a professional capacity.

Beyond the course

This could just be the start of your creative journey! After this course, you could further your artistic skills with another short course or look to the future and explore our creative qualifications that can prepare you to further your current career, enable you to retrain to an alternative career path or prepare you for future creative arts studies.

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More information about evening and weekend courses


Why choose AUB for your short course?

We're a first-choice provider of art and design short courses for anyone wishing to engage in art and design subjects in their spare time.

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Reasons to study a short course

There are plenty of reasons to consider studying a creative short course. Perhaps you want to retrain, learn new skills, or just have fun...

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How to book

Looking to book onto one of our Evening and Saturday courses? You’ll find everything you need to book your place here.

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