Social Media for Business

This course will delve into the psychology and the theory behind successful social media marketing with supporting examples every week. Alongside theory, you'll explore the techniques, tips, tricks, and features each social media channel offers to make your content stand out.

You'll identify and develop your understanding of time management, creating engaging content and building your followers and engagement. You'll also explore a vast range of online digital tools that will significantly improve your social media management and content creation.

Plus, you'll learn how to build and improve social media reach, create adverts, gain followers, how to share and store data, receive online payments, and construct your own online store.

Once you’ve developed your skills within the course, you’ll test them through a series of group exercises, creating a social media strategy from scratch.

• How to build your social brand
• Understanding the potential of social media
• Creating and curating concise relevant content
• Understanding and building online reach
• Time management and content planning
• Paid and targeted adverts: when, how and if to use them
• Data storage
• Social media on the go using smartphones
• Google Forms for data collecting, surveying, evaluating, and online shop
• Content refining

• Be able to create your own concise and relevant social media content and publish it with confidence
• Have a comprehensive understanding of a range of different social media platforms and how best to incorporate them into your marketing strategy
• Understand how to time manage and content plan
• Have a sound understanding of paid and targeted adverts
• Have increased confidence in your own skills and feel inspired
• Have boosted creativity and imagination
• Be encouraged to experiment and explore your ideas, remembering that there's no right or wrong way to be creative
• Possess the foundations to continue creating beyond this course

All students with 100% course attendance will be issued with an official AUB Short Course certificate of attendance. To request your certificate contact the short courses team: shortcourses@aub.ac.uk or call 01202 363222.

After this course, you could:

• Continue to harness your creativity and develop your skills further; explore our full range of Business, Marketing and Publishing short courses
• Broaden your creative horizons and try your hand at a range of disciplines; explore our full range of evening and weekend courses
• Continue to develop your skills at home as a hobby

• You'll study at a leading specialist university – we know what we're doing when it comes to providing unparalleled courses
• Our tutors are industry professionals, so you'll learn from the best
• We cater for all abilities and have no formal entry requirements for this course, so there's nothing holding you back
• You'll learn in a safe and encouraging environment where there's no right or wrong way to be creative
• You'll learn 'by doing' and always feel fully included and supported
• Benefit from our incredible campus and its industry-standard studios, and use state-of-the-art equipment and software to unleash your creativity