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Social Media for Business

In this hands-on introductory course you will be provided with the fundamental skills to create relevant and creative social media content for your business that you can publish on social media channels such as Facebook, Twitter, LinkedIn and Instagram.

Course overview


Autumn term
Tuesday 5 October – Tuesday 7 December 2021

Spring term
Tuesday 25 January – Tuesday 29 March 2022

10 Tuesday evenings 18.00-21.00

Matthew Allum-O'Reilly


Course details

This course will delve into the psychology and the theory behind successful social media marketing with supporting examples every week. Alongside the theory you will also explore the techniques and features each social media channel offers to make your content stand out.

You will identify and develop your understanding of time managing online activity and learn how to produce scheduled social media content. You will also explore a vast range of online digital tools that will significantly improve your social media management and content creation.

You will learn how to build and improve social media reach, create adverts and gain followers, how to share and store data, receive online payments and construct your own online store.

Once you have developed your skills within the course, they will be tested through a series of group exercises, creating a social media strategy from scratch from ideation to execution.

Please note. The minimum age for this course is 18 years.

  • Building your social brand
  • Understanding the potential of social media
  • Creating and curating concise relevant content
  • Understanding and building online reach
  • Time Management and content planning
  • Paid and targeted adverts. When, how and if to use them?
  • Data storage
  • Social media on the go using smartphones
  • Google Forms for data collecting/surveying/evaluating/online shop
  • Content refining
  • Group Exercise: Social Strategy aligned to the brief supplied

Find out more by clicking the profile below.

The course aims to:

  • Provide an understanding of how to use social media effectively for your business
  • Enable you to plan ahead and prepare for upcoming trends
  • Enhance your advertising skills
  • Develop your content strategy

All students with 100% course attendance will be issued with an official AUB Short Course Certificate of Attendance detailing course contents, and study hours

This course is suitable for beginners, however a basic understanding of how to use social media for personal or professional use would be preferred as this course is focused more on using social media for business, not the social media channel itself.

Please note. The minimum age for this course is 18 years.

All course materials are included in the course fee.

Important information about evening and weekend courses

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How to Enrol

Looking to book onto one of our Evening and Saturday courses? You’ll find everything you need to book your place here.

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If you have any questions about our Evening and Saturday Short Courses, you may find the answers in here.

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Short Courses Booking Terms and Conditions

Please read our Terms and Conditions before booking onto our Evening and Weekend courses.

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Suggested Suppliers

Information about resourcing specialist materials/consumables that you may need to bring these with you