Social Media for Business

Overview

Social media is a key component of any business’ marketing strategy. In just 10 weeks, you’ll develop the skills that'll enable you to post, tweet and upload content with confidence.

To book your place today, simply click the 'Book Now' button to be taken to AUB's secure online store, where you can complete your booking. You can also sign up to our newsletter for short course updates.

What you need to know

When does it run?

You can study this course in either the autumn or spring term. Choose your preferred term when booking.

Autumn term 2023

Tuesday 3 October – 5 December 2023

Spring term 2024

Tuesday 16 January – 19 March 2024

How long is the course?

10 weeks

What time will your classes be?

18.00-21.00

Where does it take place?

Classes will take place on AUB's campus.

You'll be taught in AUB's industry-standard studios with access to professional resources.

Who's this course suitable for?

This course has been developed for creatives and aspiring social media for business users aged 18+.

Perfect for anyone who has a passion to learn and develop their social media skills for professional use.

It's suitable if you're a beginner or if you've some previous experience with professionally using social media and wish to develop your skills further.

Do you need previous experience or qualifications?

This is an introductory course, so no previous knowledge or experience using social media for business is needed.

You’ll need a basic understanding of how to use social media as this course is focused more on using social media for business, rather than the social media channel itself.

If you'd like to discuss if this course is suitable for you, get in touch with us: shortcourses@aub.ac.uk or +44 (0) 1202 363222.

How much does this course cost?

£339

What's included in this price?

All course materials and resources, except a smart device to use social media on.

Are there additional costs?

You’ll need to provide your own smart device to use social media during your classes. This’ll incur an additional cost if you need to purchase one for the course.

What should you bring to class?

A smart device (either phone or tablet)
A notebook and pen/pencils for taking notes

Why should you choose this course?

Improve your understanding of social media and how it can be used effectively to support your marketing campaigns and business
Come away with enhanced knowledge, skills, and confidence to create your own social media content
Learn the defining features of a variety of social media platforms and understand how to select the platform appropriate for your needs
Develop skills to spot emerging trends and how to plan for them
Enhance your advertising skills
Develop your content strategy
Understand how to build you online reach and how to collect data and effectively use it
Receive expert support and guidance from your industry professional tutor at every turn
Leave with increased confidence and the skills to continue creating beyond the course
Study in an encouraging and friendly setting alongside 16 like-minded creatives

About this course

On this hands-on 10-week introductory course, you'll be provided with the fundamental skills to create relevant and creative social media content for your business that you can publish on social media channels such as Facebook, Twitter, LinkedIn, and Instagram.

This course will delve into the psychology and the theory behind successful social media marketing with supporting examples every week. Alongside theory, you'll explore the techniques, tips, tricks, and features each social media channel offers to make your content stand out.

You'll identify and develop your understanding of time management, creating engaging content and building your followers and engagement. You'll also explore a vast range of online digital tools that will significantly improve your social media management and content creation.

Plus, you'll learn how to build and improve social media reach, create adverts, gain followers, how to share and store data, receive online payments, and construct your own online store.

Once you’ve developed your skills within the course, you’ll test them through a series of group exercises, creating a social media strategy from scratch.

How to build your social brand
Understanding the potential of social media
Creating and curating concise relevant content
Understanding and building online reach
Time management and content planning
Paid and targeted adverts: when, how and if to use them
Data storage
Social media on the go using smartphones
Google Forms for data collecting, surveying, evaluating, and online shop
Content refining

Be able to create your own concise and relevant social media content and publish it with confidence
Have a comprehensive understanding of a range of different social media platforms and how best to incorporate them into your marketing strategy
Understand how to time manage and content plan
Have a sound understanding of paid and targeted adverts
Have increased confidence in your own skills and feel inspired
Have boosted creativity and imagination
Be encouraged to experiment and explore your ideas, remembering that there's no right or wrong way to be creative
Possess the foundations to continue creating beyond this course

All students with 100% course attendance will be issued with an official AUB Short Course certificate of attendance. To request your certificate contact the short courses team: shortcourses@aub.ac.uk or call 01202 363222.

After this course, you could:

Continue to harness your creativity and develop your skills further; explore our full range of Business, Marketing and Publishing short courses
Broaden your creative horizons and try your hand at a range of disciplines; explore our full range of evening and weekend courses
Continue to develop your skills at home as a hobby

You'll study at a leading specialist university – we know what we're doing when it comes to providing unparalleled courses
Our tutors are industry professionals, so you'll learn from the best
We cater for all abilities and have no formal entry requirements for this course, so there's nothing holding you back
You'll learn in a safe and encouraging environment where there's no right or wrong way to be creative
You'll learn 'by doing' and always feel fully included and supported
Benefit from our incredible campus and its industry-standard studios, and use state-of-the-art equipment and software to unleash your creativity