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Social Media for Business

  • Ages: 18+
  • Term: Autumn, spring
  • Length: 10 weeks


Social media is a key component of any business’s marketing strategy. In just 10 weeks, you’ll develop the skills that'll enable you to post, tweet and upload content with confidence.

To book your place today, simply click the 'Book Now' button to be taken to AUB's secure online store, where you can complete your booking. You can also sign up to our newsletter for short course updates.

What you need to know

Autumn term 2024

Monday 7 October – 9 December 2024 (10 Mondays, 18.00-21.00)

Spring term 2025

Monday 3 February – 7 April 2025 (10 Mondays, 18.00-21.00)


Suitable for adults aged 18+.


Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses.

However, it’s beneficial if you have a basic understanding of how to use social media – either for personal or professional use. This course focuses more on using social media for business rather than about social media channels themselves.

If you'd like to discuss if this course is suitable for you, get in touch with us: or 01202 363222.


Any additional costs

You'll need to provide some basic study materials and have a smart device to use throughout the course. This'll incur an additional cost if you need to purchase it for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

  • Notebook and pens/pencils to make notes
  • Smart device (phone or tablet)
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Suggested Suppliers

Information about resourcing specialist materials/consumables that you may need to bring these with you

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Short Courses FAQs – Evening and Weekend and Saturday Art School

If you have any questions about our Evening and Saturday Short Courses, you may find the answers in here.

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Short Courses booking T&Cs

Please read our Terms and Conditions carefully before booking onto our Evening and Weekend courses.

About this course

On this hands-on 10-week introductory course, you'll be provided with the fundamental skills to create relevant and creative social media content for your business that you can publish on social media channels such as Facebook, Twitter, LinkedIn, and Instagram.

This course will delve into the psychology and the theory behind successful social media marketing with supporting examples every week. Alongside theory, you'll explore the techniques, tips, tricks, and features each social media channel offers to make your content stand out.

You'll identify and develop your understanding of time management, creating engaging content and building your followers and engagement. You'll also explore a vast range of online digital tools that will significantly improve your social media management and content creation.

Plus, you'll learn how to build and improve social media reach, create adverts, gain followers, how to share and store data, receive online payments, and construct your own online store.

  • How to build your social brand
  • Understanding the potential of social media
  • Creating and curating concise relevant content
  • Understanding and building online reach
  • Time management and content planning
  • Paid and targeted adverts; when, how, and if to use them
  • Data storage
  • Social media on the go using smartphones
  • Google Forms for data collecting, surveying, evaluating, and online shop
  • Content refining
  • Working to a brief; a group exercise relating to social strategy

At the end of the course you'll:

  • Be able to create your own concise and relevant social media content and publish it with confidence
  • Have a comprehensive understanding of a range of different social media platforms and how best to use them for your business
  • Be able to plan and prepare for upcoming trends
  • Understand how to time manage and content plan
  • Possess enhanced advertising skills
  • Be able to develop your own business strategy
  • Have increased confidence in your own skills and feel inspired
  • Have boosted creativity and imagination
  • Possess the foundations to continue creating beyond this course
  • You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at and confirm your name and the title of course you've completed

Will I be assessed?

No, there is no formal assessment. As the course progresses your tutor will measure your overall performance and offer essential guidance and feedback, so you know how you're getting on.

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Book your place today

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Meet your tutor

Joanne Dewberry social media

Joanne Dewberry

Social Media for Business tutor Joanne Dewberry is a freelance writer and published author of "Crafting a Successful Small Business"...

Beyond the course

This could just be the start of your creative journey! After this course, you could further your business skills with another short course or look to the future and explore our creative qualifications that can prepare you to further your current career, enable you to retrain to an alternative career path or prepare you for future creative arts studies.

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More information about evening and weekend courses


Why choose AUB for your short course?

We're a first-choice provider of art and design short courses for anyone wishing to engage in art and design subjects in their spare time.

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Reasons to study a short course

There are plenty of reasons to consider studying a creative short course. Perhaps you want to retrain, learn new skills, or just have fun...

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How to book

Looking to book onto one of our Evening and Saturday courses? You’ll find everything you need to book your place here.

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