Social Media for Business

Age

Suitable for adults aged 18+.

Level

Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses.

However, it’s beneficial if you have a basic understanding of how to use social media – either for personal or professional use. This course focuses more on using social media for business rather than about social media channels themselves.

If you'd like to discuss if this course is suitable for you, get in touch with us: shortcourses@aub.ac.uk or 01202 363222.

£339

Any additional costs

You'll need to provide some basic study materials and have a smart device to use throughout the course. This'll incur an additional cost if you need to purchase it for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

• Notebook and pens/pencils to make notes
• Smart device (phone or tablet)

• How to build your social brand
• Understanding the potential of social media
• Creating and curating concise relevant content
• Understanding and building online reach
• Time management and content planning
• Paid and targeted adverts; when, how, and if to use them
• Data storage
• Social media on the go using smartphones
• Google Forms for data collecting, surveying, evaluating, and online shop
• Content refining
• Working to a brief; a group exercise relating to social strategy

At the end of the course you'll:

• Be able to create your own concise and relevant social media content and publish it with confidence
• Have a comprehensive understanding of a range of different social media platforms and how best to use them for your business
• Be able to plan and prepare for upcoming trends
• Understand how to time manage and content plan
• Possess enhanced advertising skills
• Be able to develop your own business strategy
• Have increased confidence in your own skills and feel inspired
• Have boosted creativity and imagination
• Possess the foundations to continue creating beyond this course
• You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at shortcourses@aub.ac.uk and confirm your name and the title of course you've completed

Will I be assessed?

No, there is no formal assessment. As the course progresses your tutor will measure your overall performance and offer essential guidance and feedback, so you know how you're getting on.