BA (Hons) Future Media Production*

All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.

If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.

With experimentation and investigation at its heart, this degree emboldens you with the freedom to devise hybrid approaches to media creation and build a repertoire of skills that will be applicable in multiple sectors of the creative industry.

The first year of the course has a specific focus on screen media. This year is about establishing generalist knowledge, gaining technical skills, and becoming literate in short film production, motion graphic design, and editing techniques alongside experimentation with emerging technologies such as Generative AI.

You’ll work on three key projects – a short film, a motion design sequence, and a music video. On the short film project, you’ll learn about photographic techniques, visualisation for film, industry practice and procedures; on the motion design project, you’ll learn about working with Adobe Creative Suite, compositing and animation; the music video project, which is a collaboration with BA (Hons) Movement Dance and Creative Practice, aims to progress the knowledge and skills gained from previous projects to create something new. Projects are small-scale, group-based, and make use of lightweight kit and software.

This year expands your horizons, prompting you to diversify your skillset for a focus on 2D, 3D, or interactive media formats and technologies.

You’ll continue to refine your knowledge and technical skills, gain a deeper awareness of emerging technologies and formats as you take part in live briefs and self-initiated Research and Development projects.

This year offers opportunities to play and experiment, develop your practice in collaboration with other courses within the AUB community, respond to briefs set by industry partners, and work towards employment readiness by assessing your growing repertoire of skills.

You’ll take part in more bespoke workshops to continue building generalist knowledge, be supported in developing your individual skill set based on your media focus and contribute to a final project that aims to showcase conceptual independence as well as divergent and unique design.

The focus of your final year will be on establishing your own brand as a media creator or innovator for the creative industry. You’ll be given the freedom to propose a signature final year project that incorporates the skills you have developed, backed by meaningful research, and with a specific site context.

You have the option of collaborating with your peers internally or with external contributors. In whatever way you wish to immerse yourself in your craft and whatever hybrid approach you intend to employ, whether you aim to produce interactive content for social media or moving image for advertising or generate frameworks that dictate the use of AI for other artists, as broad examples, you are in control of the entire development, production, and execution. This is the year you get to assess what has been established, challenge what is expected, and innovate as you look into the future of media production.