For my final major project, I composed a campaign using brochures and posters that aims to inform and educate people on how to increase the sustainability of their ski and snowboard holidays. I created a brochure guiding audiences on sustainable habits and behaviours they can pick up and apply to this. 

Alongside the brochure, I created two eye-catching posters that alert audiences to the issue of unsustainable ski holidays. The intended end-user context for the brochure is for it to be in all areas of ski resorts (ski hire shops and resort information centres) – easily accessible with digestible, simple information. For my posters, it would be for them to be hung up on ski lifts, so they are seen by as many people as possible.