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BA (Hons) Fashion

BA (Hons) Fashion merges traditional skills and craftsmanship with contemporary, cutting-edge technology and ethical practice. You'll interrogate the current industry while creating innovative, sustainable and bold garments of your own.

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Overview

BA (Hons) Fashion are award-winners in fashion innovation. The AUB Fashion community supports experimentation, exploration and the application of traditional and contemporary techniques and methods, to inform creative solutions for a more considered fashion future.

BA (Hons) Fashion course information

BA (Hons) Fashion at AUB is leading the way for innovation. From concept to realisation, you'll experiment, interrogate, and develop design practices appropriate to your individual design philosophy. You'll creatively explore traditional and modern techniques, cutting-edge digital fashion technology, craftsmanship, product development and presentation. You'll also explore connections between concepts of dress, fashion, and the body as a site for artistic expression.

The social, ethical and environmental contexts of fashion are critical forces: they're central to course debate and practice. How we understand fashion’s impact will inform creative solutions and help you become effective change-makers for a more sustainable and inclusive world.

BA (Hons) Fashion is an award-winner in innovation, with a portfolio of student successes that is internationally recognised through graduate destination, exciting industry collaboration and inspirational speakers integrated into the DNA of the course.

During your time at AUB, you'll construct a unique portfolio of skills to support your career launch or graduate outcomes. We celebrate your individuality and will help your realise a tailored path within the fashion industry and community at this critical time in history.

BA (Hons) Fashion students are pushing the boundaries of digital fashion. With a clear identified understanding of digital fashion software explored from Level 4, you'll innovate and develop new approaches to technological developments and how to align these to their developing practise in line with industry advancements throughout Levels 5 and 6.

You'll all experience and explore the breadth of textile opportunities as part of your BA (Hons) Fashion journey; where possible, you'll work alongside students from both BA (Hons) Fashion Communication and BA (Hons) Textiles Design. From digital embroidery and digital print to wet dye processes such as screen print and dyeing, to constructed textiles alongside digital rendering of fabric textures for digital avatars and prototypes. This sets us apart in terms of fabrication giving you the opportunity to explore, personalise and develop truly unique approach to colour, pattern and texture as part of your fashion output.

BA (Hons) Fashion offers you the opportunity to gain a “named award” in one of a number of specialist areas, which have been developed to not only reflect areas of expertise on the course, but also, more importantly, reflect the nature of the global fashion industry into which our graduates will progress:

  • BA (Hons) Fashion (Design) 
  • BA (Hons) Fashion (Textiles) 
  • BA (Hons) Fashion (Digital Innovation) 
  • BA (Hons) Fashion (Product Development) 

Course duration

3 or 4 years (full-time)

Placement

Option of a 1-year placement

UCAS course code

W230

UCAS institution code

A66

Placement year

All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.

If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.

Level 4 (first year)

First year introduces creative exploration and skill set submersion. It focuses on fundamental skills as an enriching foundation for the student journey.

It’s comprised of three skill-based units with intensive design development, pattern cutting, construction and fashion textiles sessions. It’s underpinned by contextual, social and ethical debates and an introduction to digital fashion software to support your sustainable practice.

As you immerse yourselves in university life, you're encouraged to explore your design individuality (DNA), develop confidence in technical problem-solving and identify strengths, interests, and areas of specialism.

With a strong sense of course and campus community, collaboration is encouraged. You'll work with peers from other year groups to expand your understanding and emerging practice. This allows you to engage with a broad range of experiences to support specialist decisions in the future.

Additionally, in line with Graduate Futures I, you'll be introduced to both course and Careers and Enterprise service activities appropriate to this level.

Level 5 (second year)

Level 5 prioritises innovation, market awareness and industry practice. Building on your knowledge of fundamental rules from Level 4, you're now encouraged to challenge them, critique the status quo, and innovate solutions to problematics within fashion industry and culture.

Fashion Engineering is a technical unit in which you'll discover the intricacies of tailoring, technical drawing, working with archives, and preparation for communicating with industry professionals. You're encouraged to question existing practices and look for new solutions, exploring diversity and emotionally considerate design as practice.  

This is followed by 3D Innovation, offering a first opportunity to explore creative pattern cutting, develop knowledge of digital fashion software and presentation. You'll continue to explore your design ‘identity’, which is foundational to your unique design philosophy. 

Level 5 concludes with the Industry Collaboration unit, offering the unique opportunity of participation in a ‘Live Project’ collaborating and designing for a high-end brand or design company. Recent collaborations have included Size?, ThruDark, Vivienne Westwood, COS and luxury British heritage brands. 

Additionally, in line with Graduate Futures II, you'll continue to practise both course and Careers and Enterprise service activities appropriate to this Level.

Upon finishing Level 5, you may have the opportunity to undertake an industry placement year. The placement year will be recognised on the degree transcript and as you'll remain a registered student for the duration of the Placement Year, you'll retain access to all university support services. Recent placements have included Paco Rabanne, COS, Vivienne Westwood, Christopher Raeburn, Victoria Beckham, Florence and Fred, H&M, Coast and Clarkes. Placements often lead to a permanent role on graduation, providing a greater chance of success for graduates of this course.

The course also offers international student exchange opportunities, where Level 5 students can apply to complete a term at one of AUB’s international partner universities.

Level 6 (third year)

Level 6 consolidates skills developed through previous levels in preparation for graduation and career launch. It's considered by graduates as the most challenging and exciting time of their university experience.

You'll focus on a specialist area of study related to a named award. The Final Major Project 1 and 2 is a self-determined body of industry-ready work aligned to a career plan and graduate destination. This is underpinned by a Creative Research and Exploration unit, interrogating a topic relevant to individual practice.

The final unit is an opportunity to create and present a portfolio of creative work that demonstrates the specialist practise and unique skills you've developed during your time at AUB.

This unit helps you to effectively communicate your ambition, innovation and grasp of content and context through a professional portfolio, preparing them for the demands of future employment or further study.

Additionally, in line with Graduate Futures III, you'll engage with both course and Careers and Enterprise service activities appropriate to this Level and apply them to your chosen aspirations for after graduation.

Our BA (Hons) Fashion alumni have gone on to win great things:

2024 – Graduate Fashion Week

  • WINNER Emily Lanham: Best in Show
  • WINNER Emma Andrews: Digital Fashion Award
  • WINNER Holly Evans: Fashion Illustration Award
  • WINNER Nicole Singleton: Next Trend Forecasting Award
  • WINNER Nadine El Garhy: Jimmy Choo Academy Scholarship 2024
  • SHORTLISTED Emily Lanham: GFW Creative Pattern Cutting Award
  • SHORTLISTED Alex Matheson: GFW Digital Fashion Award
  • SHORTLISTED Emily Fazakarley: GFW Childrenswear Award
  • SHORTLISTED Emma Andrews: GFW Inclusive Fashion Award
  • SHORTLISTED Nicole Singleton: GFW Sports and Leisurewear Award
  • SHORTLISTED Fanella Weston: GFW Sports and Leisurewear Award
  • SHORTLISTED Alex Matheson: GFW Fashion Moving Image Award
  • SHORTLISTED Olivia Eden: GFW Designers at Debenhams Catwalk to Commercial Award
  • SELECTED Holly Evans: GFW Brands' Portfolio Day; PINKO
  • SELECTED Jazmine Mitchener: GFW Brands' Portfolio Day; River Island
  • SELECTED Olivia Eden: GFW Brands' Portfolio Day; River Island
  • SELECTED Emily Lanham: GFW Brands' Portfolio Day; NEXT Menswear
  • SELECTED Emma Andrews: GFW Brands' Portfolio Day; ASOS

2024 – British Fashion Council

  • WINNER Jodie Alford: Student Fabric Initiative Award

2024 – Other awards

  • WINNER Olivia Eden – Porsche and Swanky Magazine Bridal Collection Sponsorship
  • WINNER Anna Miller – Nigel Beale Prize for Fashion

2023 – Graduate Fashion Week

  • WINNER Lucy James: GFW AUB Catwalk Show
  • HIGHLY COMMENDED Ethan Connett: GFW AUB Catwalk Show
  • SHORTLISTED Zsofi Hermesz: GFW Hilary Alexander Sustainability Trailblazer Award
  • SHORTLISTED Zsofi Hermesz: Fashion Moving Image Award
  • SHORTLISTED Ruth Taviansky: Digital Fashion Award
  • SHORTLISTED Rory O’Sullivan : Digital Fashion Award
  • SHORTLISTED Lolita Gosling: Creative Pattern Cutting Award
  • SHORTLISTED Mia Truman: Childrenswear Award
  • SELECTED Kitty Isaksen: GFW X SIZE? HOMEGROWN Competition and Catwalk Show
  • SELECTED Lucy James: GFW X SIZE? HOMEGROWN Competition and Catwalk Show
  • SELECTED Marina Macura: GFW Brands’ Portfolio Day; ASOS
  • SELECTED Kitty Isaksen: GFW Brands’ Portfolio Day; ASOS
  • SELECTED Miriam Vojtechovska: GFW Brands’ Portfolio Day; NEXT Womenswear
  • SELECTED Lucy James: GFW Brands’ Portfolio Day; INDITEX - GROUP
  • SELECTED Lucy James: GFW International Catwalk Show: Dubai Fashion Week
  • SELECTED Lucy James: TIMES newspaper GFW Promotional feature

2022 – Graduate Fashion Week

  • WINNER Zachary Fornelius: GFW Fashion Innovation Award
  • WINNER Russia Prior: GFW AUB Catwalk Show
  • HIGHLY COMMENDED Vera Geszti: GFW AUB Catwalk Show
  • SHORTLISTED Alex Petrou: GFW Fashion Innovation Award
  • SHORTLISTED Zachary Fornelius: GFW Hilary Alexander Sustainability Trailblazer award
  • SHORTLISTED Jack Pluckrose: GFW Sports and Leisurewear award
  • SHORTLISTED Zachary Fornelius: GFW Fashion Range Plan Award
  • SHORTLISTED Alex Petrou: GFW Fashion New Media Award
  • SHORTLISTED Russia Prior: GFW Fashion Concept Award
  • SHORTLISTED Freddy Woodroffe: GFW YKK Accessories award
  • SELECTED Alex Petrou: GFW Shop Trail; Samsung X
  • SELECTED Jessica Horton: GFW Brands’ Portfolio Day; Burberry
  • SELECTED Ella Clow: GFW Brands’ Portfolio Day; ASOS
  • SELECTED Alice Fraser: GFW Brands’ Portfolio Day; ASOS
  • SELECTED Russia Prior: GFW Brands’ Portfolio Day; ASOS
  • SELECTED Russia Prior: GFW International Catwalk Show: Mumbai Fashion Week

2021 – Graduate Fashion Week

2020 – Graduate Fashion Week

2018 – Graduate Fashion Week

green back ground with an illustration of a slightly open pink door. Behind the door is the a face against a blue background, the model has hundreds and thousands over her lips

Open Days

Open Days are a great way to get a feel for undergraduate life at AUB. At an Open Day, you'll be able to explore the campus, talk to course teams and discover our industry-standard facilities.

Visit us on:

  • 7 December 2024

Book an Open Day
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AUB SHOWCASE

We're proud of our alumni, and rightfully so.

Explore the incredible work of our freshly graduated 'Class of 2024' in our online AUB Showcase.

Browse work by course, student or theme.

Discover AUB Showcase

Meet the BA (Hons) Fashion course team

On BA (Hons) Fashion, you’ll benefit from the expert guidance of our experienced teaching staff. You can read more about their specialisms by exploring their profiles below.

Penny Norman Course Leader (MA) | Senior Lecturer BA (Hons)

MA, PGCE-FE, BA

Aston Baker Technician Demonstrator – Fashion and Textiles (Digital)
Email me abaker@aub.ac.uk

It's critical that as a next generation of designers, we pioneer in innovation and change, and explore new and better ways of working, push creative boundaries, and blend modern technology, with traditional craftsmanship, and ethical practice.

The future of the industry is about making conscious decisions and generating innovative and sustainable fashion products that have a specific place in a current and contemporary market that consumers respect and aspire to own.

Elena Crehan, Course Leader

Watch the course video

Course leader Elena Crehan explains more about what you can expect from studying BA (Hons) Fashion at AUB.

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Application process

Once you've found the perfect Undergraduate course, you can apply to study via UCAS, including direct entry applications to second and third year.

When applying through UCAS, use the institution code A66 for courses taught at Arts University Bournemouth. For courses based at Bournemouth and Poole College, use code B49. We'll then use your completed UCAS form to make decisions about your application. You can find out more on entry requirements in our apply section.

When you apply to one of our courses, it's important that you help us get a good picture of both you and your work – so you'll need a great personal statement. We want to know more about why you're interested in the course, your key influences, and what you hope to do after your studies.

If you're invited for an interview, many of our courses will ask to see a portfolio of your work so we can get more insight into your ideas and abilities. To help you, we've created guidelines outlining what we expect from your portfolio for each course.

The fee that you pay the Arts University Bournemouth provides the necessary equipment and training for you to complete your course.

You may also choose to buy some items of personal equipment such as a laptop or tablet computer, but this is not required; desktop and laptop computers are available for you to use in common study areas, including a loan system in the Library.

If you decide to undertake an optional placement year, the tuition fee is £1,850. This is subject to inflationary increases based on government policy, and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

For the majority of our courses, we'll ask you to digitally submit a portfolio as part of the application process.

Portfolios should show examples of your work – both finished and work in progress – that demonstrate your interests and skills. We expect to see around 10 slides/images in your portfolio that shows your identity as an artist.

If we ask for a digital portfolio then we'll give you 30 days to submit it. Sometimes we'll need a portfolio submitted quickly if there's a UCAS set deadline approaching, but if you need more time, just let us know and we'll try to help.

We've created specific portfolio guidelines for each of our courses, you can take a look at these below.

If you've applied to study an online postgraduate (MA) degree, please refer to the AUB Online portfolio guidelines.

This course will require you to attend an in-person audition and/or interview. If you're invited to one, you'll be given at least 10 days notice.

Studios and resources

Our dedicated studios are equipped with a range of state-of-the-art industry-standard specialist machinery.

You’ll have access to Lectra Modaris and CLO 3D technology, three digital studios and three working studios, plus a dedicated sewing room. You’ll also use a seminar and theory room for lectures and tutorials.

Students at work in Fashion studios

Fashion Studios

The fashion studios offer an extensive portfolio of machinery and kit to support your design, manufacture and pattern cutting exploration

Zachary Fornelius

Digital Fashion

AUB was one of the first UK Universities to implement and deliver the exciting 3D prototyping technology back in 2005...

Innovation Studio, photographed by Richard Bryant. Photo of an exterior wall with two reverse-L shaped windows and three semi-circle panels visible. A person walks past towards the right.

Innovation Studio

The Innovation Studio operates as a lab for creative technologies, a nucleus for start-ups and enterprises and an industry engagement hub.

Students working at computers in a library. A set of stairs leads up to a second landing with a balcony running along.

The Library

The Library at AUB holds an excellent range of print and online collections

Ten rows of empty seating viewed from the front of a large lecture theatre.

Lecture Theatres and Seminar Rooms

We have a number of lecture theatres and seminar rooms scattered around campus to assist students with their studies.

Small glass cabinet with a number of colourful plastic objects on display inside.

MoDiP

MoDiP is the UK's leading resource for the study and interpretation of design in plastics and specialist research resource

Student wearing safety goggles using a machine in a workshop.

3D Workshop

Our 3D workshops with manual and digital manufacturing equipment and computers

A member of AUB staff talking about a camera with a student at the Central Media Store counter.

Central Media Store

The Central Media store houses a diverse array of equipment, offering students the means to craft and capture...

A model sits on a chair in the centre of a room while a group of artists draw them.

Drawing Studio

Our iconic blue Drawing Studio is used by student from all courses and was designed by alumnus Sir Peter Cook​...

Four banks of desks in a computer suite with monitors on them.

Digital Suites

Our Digital Suites offer a digital post-production facility and digital teaching space.

Person stands by a table. Two printing presses are in the foreground.

Printroom

Our printmaking facilities are a hub of creativity on campus and have been inspiring students since 1964.

Three people working on projects in a print room.

Letterpress and Bindery

The Letterpress and Bindery studio is a central resource, where students can learn and explore bookbinding and letterpress printing.

Teaching, learning and assessment

The course combines both independent learning and taught sessions throughout all levels.

Each unit is assessed separately, and the assessment forms part of the unit. Assessment both provides a measure of your achievement, and also gives you regular feedback on how your learning is developing.

Taught sessions are designed to support, underpin and inform independent learning and are delivered in a variety of styles including a diverse range of ongoing practical workshops, demonstrations, lectures, group and individual tutorials, seminars, critiques, unit briefings and optional study visits. These are delivered by the course team and supplemented by visiting practitioners from the fashion industry.

Teaching is directed at supporting individual engagement in learning, although there are opportunities to work in teams to enable you to learn the value of peer cooperation. As members of the cohort, you're all active participants in learning and teaching and through this the sharing of good practice is established. Peer learning is facilitated through group critiques and feedback sessions, collaborative projects and more informally within the studio environment.

The course team has developed a variety of learning and teaching methods which support different learning styles, inclusivity and access to learning. The main focus for the learning and teaching methods is through the assignment(s) undertaken for each unit, which reflect the level of study.

The course team has developed team teaching opportunities, both within the core team and in collaboration with Visiting Tutors and industry professionals, to enhance learning opportunities and to further your knowledge and awareness of industry practices and expectations. The team also regularly attend new and updated training, seminars and conferences in order to keep delivery current and in line with industry requirements.

The study time allocated to each unit in the course incorporates a balance of formal teaching, tutorial support and independent learning. The course is structured progressively to provide increased opportunities for independent learning as you reach the later stages of the course. The progressive promotion of independent learning and self-reflection encourages anticipated maturity and allows you to direct learning towards individual goals. Emphasis is placed upon reflective practice where you'll be expected to progressively take personal responsibility for your learning.

Contact hours include all scheduled teaching sessions, but also supervised time in the workshop or studio. In line with national guidance, we include in our calculation of contact hours all the time which is scheduled in the studio for independent study which is also supported by staff (either academic staff, or technicians).

The information provided below gives the proportion of your study time which constitutes contact hours. Where there are optional routes through the course, we've used the figures for the most popular option.

For every unit of your course, we'll inform you of what you are expected to learn, what you have to submit, how your work will be assessed, and the deadline for presenting your work for assessment. This is made available through Unit Information, which is on your course blog.

You'll receive a final mark for each unit in the form of a percentage, which will be recorded on your formal record of achievement (transcript). Each component of assessment is graded using a notched marking scale, whereby only certain marks are used within each grade. The only marks available within any ten-point band are *2, *5 and *8 (e.g. 62, 65, 68). These marks correspond to a low, mid, and high level of achievement within each grade band.

All learning outcomes must be passed to successfully complete the unit.

On successful completion of your Honours degree course, you'll be awarded a degree classification based on your unit marks. The final classification is determined using all unit marks at Levels 5 and 6 using two different algorithms, which are detailed in the HE Student Regulations. If the two algorithms produce different results, you'll be awarded the higher class of degree.

If you've joined Level 6 through either the Recognition of Prior Learning (RPL) route or having completed a Foundation Degree (FdA), the final classification is determined using only your unit marks at Level 6.

For further information on assessment, progression, awards and classifications, please visit viewpoint.aub.ac.uk.

What our BA (Hons) Fashion graduates are doing

Graduates from this course have gone on to work with UK and international brands such as Burberry, Ralph Lauren and Net-a-Porter.

Our graduates work as designers, pattern cutters, garment technologists, product developers, fashion buyers, merchandisers, promoters and more. Here are some examples of recent graduate career destinations:

  • Design for Cecile Bahnson, Boden, Next, Toast, Margaret Howell, Hugo Boss, ThruDark, Chet Lo, Ralph Lauren New York, Missoni Italy, Christopher Raeburn, Victoria Beckham, Roksanda, Erdem, Vivienne Westwood, COS and River Island Kids.
  • Buyer/product developer for Marks and Spencers, Ted Baker, Debenhams, Monsoon, Boden, Tommy Hilfiger, House of Fraser and Arcadia.
  • Digital technologist for Burberry, Vivienne Westwood, COS, H&M Stockholm, Turnbull & Asser, Marks and Spencers, F&F and Modern Mirror.
  • Fashion textiles for Huntsman, Melissa Oberdash and Celine.
  • Buyers/merchandisers at Arcadia Group, Miss Selfridge and Signet.
  • Working at Condé Nast.
  • Sales and marketing roles at Free People, 3rd Rock, GP and Baker Eyewear.

The unique nature of the BA (Hons) Fashion programme helps you learn skills and gain knowledge that's transferable to many different roles across the fashion industry.

Our fashion graduates secure jobs in fashion design, product development, digital fashion, buying, merchandising and visual merchandising, as well as trend and fashion forecasting, fashion journalism and PR, freelance work or setting up their own business.

The BA (Hons) Fashion course also has many graduates who choose to continue their studies to postgraduate courses both in the UK and abroad.

People on a catwalk

Daniel Rynne – BA (Hons) Fashion

My collection is based on the work of Dorothea Lange and the Farm Security Administration...

Male on a catwalk

Sophie Whatling – BA (Hons) Fashion

My collection is inspired by illustration and artwork. A lot of it is based on mental health...

Trips and visits

As part of BA (Hons) Fashion you may also get the opportunity to take part in course trips.

Previous trips have included:

  • Beijing
  • New York
  • Paris
  • London (V&A Museum)

*These trips are optional and some may incur additional costs

Latest from BA (Hons) Fashion

See more of our student work

This dynamic course gives you the skills needed for a career in the fast-moving world of 21st-century fashion.

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