BSc (Hons) Fashion Management and Strategy*

BSc (Hons) Fashion Management and Strategy is for those who aspire towards leadership and innovator roles within a creative business environment. From the start, you’ll learn through theoretical analysis and practical projects about the fashion industry, developing skills that'll make you highly employable: collaboration, effective communication and business acumen, alongside an in-depth knowledge of global fashion practice.

Throughout the course, you’ll learn about how to strategically plan for fashion businesses with a strong emphasis on ethics. This takes into account what a business produces and how it operates in terms of its impact on people, animals and the environment. In line with AUB's own values, it's designed from the ground up with this approach, which is channelled though both the content and the ways we teach every unit.

All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.

If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.

During first year, you’ll cover the fundamental areas of knowledge and skills you’ll need to become successful within a management role. This includes analysing the global fashion system, understanding data and the digital landscape, consumer behaviour and finance for business. At AUB, our impact to is central to our approach – from the very start of this course, you’ll be taught to critically question fashion and business practices and find solutions to complex problems such as fair pricing, transparent value chains and equality within the workplace.

In second year, you’ll build on your knowledge through learning more about how to manage key aspects of the fashion industry such as product supply chains, fashion merchandising and range planning. You’ll have the opportunity to apply your learning through a live industry brief, which will provide you with experience of working within commercial constraints. In the third term, Career Planning, you’ll be supported in developing a career plan, enabling you to forward plan and map out your journey through to the end of your degree and beyond.

Between second and third year, you'll have the opportunity to spend a year in industry, further developing your knowledge through a work placement. Whether you choose this option or progress directly to third year, the Career Planning unit will support you in identifying the steps you can take to maximise these opportunities and experiences.

During your final year, you'll be an independent learner and be supported to develop a major project proposal to your further your knowledge, skills and management practice through a self-initiated project. This could be based on a live brief, a hypothetical project, or preparation for establishing your own business. You'll be tutored in finding your specialism through developing a research question and methodology that'll apply to real-world fashion business.