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Fashion Branding and Communication

Behind every great fashion house is a team of top communicators.

Marketing, branding, PR, styling and trend prediction fuels the £26 billion British fashion industry. Our BA (Hons) Fashion Branding and Communication course will help you become a part of it.

Course Information

Our BA(Hons) Fashion Branding and Communication course will help you to become part of this rapidly growing and exciting aspect of the fashion industry.

On this course, you’ll gain practical skills and explore the thinking behind fashion branding and communication. You’ll create image and film, and develop visual identities using the latest creative software. We’ll also teach you the theory behind everything from creating a narrative for an image to building a global brand identity.

Great fashion communication comes about through collaboration. In AUB’s creative community, you’ll have the chance to do just that. You’ll be introduced to, and work with, students on other BA (Hons) courses, including Fashion, Commercial Photography, Textiles, Film Production and Make-up for Media and Performance, so the opportunities are limitless to apply your skills and collaborate.

According to the British Fashion Council, the UK Fashion Industry supports 797,000 jobs. With a degree from AUB, you will also make your own unique mark in this exciting space.

We’ve recently been awarded Gold by the TEF (Teaching Excellence Framework).

Our teaching staff are exceptional. They're inspiring teachers, industry practitioners, technicians and researchers who are here to support you with your studies and help you to achieve outstanding outcomes.

Level 4 (first year)

Exploration

Through the journey of the course, you’ll experience challenges and new possibilities whilst seeking innovative solutions to concept origination, application and final outcomes. On this course, you’ll develop key skillsets which will underpin and inform your professional growth and develop your sense of place in the industry.

You’ll critically reflect on the study of fashion branding and communication from the beginning of the course, with historical design studies and academic theory are embedded across the two terms. These two units define through investigation and experience the range of possible practices and areas of study you may want to engage with as a fashion communicator during your time on the course.

At the end of your first year, you’ll create an individual project concept which may involve aspects of collaboration, where you’ll begin to define strengths and specialist choices through the production of a publication or digital equivalent that embeds the core skills learned in the first two terms.

The Level 4 journey will not only shape your experience through learning new skills and knowledge, but will identify your strengths, interests and areas of specialisms, as well as introducing you to professional practices. It will also ensure that you engage with a broad range of experiences, which will support specialist decisions in the future.

Level 5 (second year)

Innovation

During your second year, you’ll be able to undertake a UK or international work experience placement or take part in an AUB in-house ‘Live Project’ with a current brand or design company. Both options will help prepare you for the professional world by giving you firsthand experience of commercial businesses and the expectations around professional industry practice.

You’ll also undertake a trip to a major fashion capital that will broaden your professional experiences and networking skills.

You’ll develop a critical understanding of consumer awareness and market diversity, whilst directly informing focused communication development and market analysis. You’ll engage with distinct and challenging research methods and visual communication, while at the same time preparing for a professional role in industry.

You’ll be encouraged to question existing practices and look for new solutions, exploring diversity, niche market opportunity and develop empathic consideration for the local and global fashion industry. You’ll develop a portfolio of visual and written material to promote yourself in your continued professional development.

You’ll produce a written document, in the form of an article or editorial piece or whole publication, with supporting collaborative images which embed your design philosophy and narrative.

Level 6 (third year)

Application

In your final year, you’ll undertake Final Major Project units relevant to your desired future career or postgraduate study. Your Project will be appropriate for Graduate Fashion Week, relevant exhibitions and related fashion events.

Where possible, you’ll have the opportunity to be involved with exhibitions or events in the Bournemouth locality, Graduate Fashion Week or produce a publishable branding and communication outcome.

In the first term, you’ll also produce either a dissertation, or a focused business proposal, in which you demonstrate an advanced range of research and writing skills.

You’ll also undertake a Personal Branding unit, preparing you further for your career by developing a professional portfolio of your best work, along with supported learning around CV, role application, personal presentation, interview techniques and further engagement with the industry.

Ultimately the final year requires you to define the final direction of your theory and practice. It encourages you to be focused and innovative. You'll graduate with the knowledge, understanding, professional skills and creative agility necessary to further develop your specialist practices, in professional environments.

We actively encourage you to form collectives and start-up businesses, organise events, complete internships, enter competitions and work collaboratively.

All students are registered for the award of BA (Hons). However, exit awards are available if you leave the course early, having successfully completed one or two levels. If you successfully complete a level of the course, you'll automatically be entitled to progress to the next level.

For the award of a Certificate of Higher Education (CertHE), you must have achieved a minimum of 120 credits at Level 4. This qualification may be awarded if you leave the University following successful completion of the first year of your course.

For the award of a Diploma of Higher Education (DipHE), you must have achieved a minimum of 240 credits of which a minimum of 120 must be at Level 5. This qualification may be awarded if you leave the University following successful completion of the second year of your course.

For the award of a BA (Hons) you must have achieved a minimum of 360 credits of which a minimum of 240 must be at Level 5 or above, of which a minimum of 120 credits must be at Level 6. This qualification will be awarded upon successful completion of your course.

A BA without Honours may be awarded if you have achieved 300 credits, at least 180 of which are at Level 5 or above, and at least 60 of which are at Level 6.

Photo of Iain Archer

Iain Archer

After graduating from the Royal College of Art with an MA Fashion Menswear Iain Archer originally worked in London as a designer...

AUB Course team fallback

Amy Johns

Senior Lecturer – Fashion Branding and Communication...

Photo of Karen Ryan

Karen Ryan

With over 20 years experience as a commercial fashion designer in the womens wear sector Karen has been extremely fortunate to work...

Photo of Esther Yarnold

Esther Yarnold

Esther’s practice focuses on collaboration and co-production across many fields including publication and zine, branding, illustration...

Photo of Rebecca Warbis

Rebecca Warbis

Rebecca Warbis has worked as a Food Photographer and Videographer with an array of UK based clients, including Deliveroo, Marie Claire...

How to apply

Once you've found the perfect Undergraduate course, you can apply to study via UCAS, including direct entry applications to second and third year.

When applying through UCAS, use the institution code A66. All of our courses take place on one site, so we don't have a campus code. We'll then use your completed UCAS form to make decisions about your application. You can find out more on entry requirements in our apply section.

When you apply to one of our courses, it's important that you help us get a good picture of both you and your work – so you'll need a great personal statement. We want to know more about why you're interested in the course, your key influences, and what you hope to do after your studies.

If you're invited for an interview, many of our courses will ask to see a portfolio of your work so we can get more insight into your ideas and abilities. To help you, we've created guidelines outlining what we expect from your portfolio for each course.

Portfolio Requirements

We recognise that everyone has different skills, portfolios and experiences, so what we look for is potential through a broad range of work that expresses the scope of your creative experiences and shows evidence of enquiry and experimentation.

Due to Covid-19 and the need for social distance, we will not be able to offer on campus interviews to applicants this cycle. For courses that require a portfolio review or an audition, the Admissions team will be in touch with you and request a digital portfolio or audition.

We will hold Offer Holder days in Spring and invite applicants to visit the campus and meet the course team, or if you are unable to visit us you will be able to attend a virtual Offer Holder Day.

Below are some examples of the kind of work you should include in your portfolio:

  • Drawing and artwork illustration which reflects use of differing mediums and use of colour
  • Research-based sketch/notebooks and annotated visual diaries
  • Samples of both 2D and 3D work examples which directly relates to your application to the course
  • Written work, particularly fashion-related; a www. blog, published article, journalistic or analytical review
  • Digital work examples which demonstrate your understanding of different software programs relevant to the course
  • Examples of image making, e.g.: photographic work, styling, scenography, and filmmaking

The interview panel are particularly interested in seeing a favourite item or visual evidence – not necessarily fashion orientated – which has inspired you and which will enable us to discuss what represents your unique personality and identity.

Your portfolio is your opportunity to demonstrate and professionally present a diversity of creative skills and innovative work. We want to see evidence of creativity and originality, along with a commitment to studying fashion.

Universities interviewing for creative courses will expect to be presented with a portfolio to help them understand your ability and range of work. Your portfolio could be your golden ticket into receiving an offer so making sure it’s presentable, well-organised and accessible is essential.

Fees and Funding

The fee that you pay the Arts University Bournemouth provides the necessary equipment and training for you to complete your course.

You may also choose to buy some items of personal equipment such as a laptop or tablet computer, but this is not required; desktop and laptop computers are available for you to use in common study areas, including a loan system in the Library.

Teaching and Learning

The course combines both independent learning and taught sessions throughout all levels.

Taught sessions are designed to support, underpin and inform independent learning and are delivered in a variety of styles, including a diverse range of ongoing practical workshops, demonstrations, lectures, group and individual tutorials, seminars, critiques, unit briefings and optional study visits. These are delivered by the course team and supplemented by visiting practitioners from the fashion and related sectors.

The study time allocated to each unit in the course incorporates a balance of formal teaching, tutorial support and independent learning.

The course team has developed a variety of learning and teaching methods which support different learning styles, inclusivity and access to learning. The main focus for the learning and teaching methods is through the assignment(s) undertaken for each unit, which reflect the level of study.

The course team has developed team teaching opportunities, both within the core team and in collaboration with Visiting Tutors and industry professionals, to enhance learning opportunities and to further your knowledge and awareness of industry practices and expectations. The team also regularly attends new and updated training, seminars and conferences in order to keep delivery current and in line with industry requirements.

The course is structured progressively to provide increased opportunities for independent learning as you reach the later stages of the course. The progressive promotion of independent learning and self-reflection encourages anticipated maturity and allows you to direct learning towards individual goals. Emphasis is placed upon reflective practice where you will be expected to progressively take personal responsibility for your learning.

Teaching is directed at supporting individual engagement in learning although there are opportunities to work in teams to enable you to learn the value of peer co- operation. As members of the cohort, you are active participants in learning and teaching and through this the sharing of good practice is established. Peer learning is facilitated through group critiques and feedback sessions, collaborative projects and more informally within the studio environment.

Contact hours include all scheduled teaching sessions, but also supervised time in the workshop or studio. In line with national guidance, we include in our calculation of contact hours all the time which is scheduled in the studio for independent study which is also supported by staff (either academic staff, or technicians).

The information provided below gives the proportion of your study time which constitutes contact hours. Where there are optional routes through the course, we've used the figures for the most popular option.

Year 1 (% time) Year 2 (% time) Year 3 (% time)

60

60

60

Assessment and Feedback

Each unit is assessed separately, and the assessment forms part of the unit. Assessment both provides a measure of your achievement, and also gives you regular feedback on how your learning is developing.

For every unit of your course, we'll inform you of what you are expected to learn, what you have to submit, how your work will be assessed, and the deadline for presenting your work for assessment. This is made available through Unit Information, which is on your course blog.

You'll receive a final mark for each unit in the form of a percentage, which will be recorded on your formal record of achievement (transcript). Each component of assessment is graded using a notched marking scale, whereby only certain marks are used within each grade. The only marks available within any ten-point band are *2, *5 and *8 (e.g. 62, 65, 68). These marks correspond to a low, mid, and high level of achievement within each grade band.

The University has agreed that, during 2019/20, it will run a pilot project. This will mean that on some courses, one unit at Level 4 will be assessed on a Pass / Fail basis only, with written feedback but no numerical grade. If your course has been selected for the pilot, your Course Leader will tell you this, and the details will be clearly expressed on the Unit Information Sheet.

All learning outcomes must be passed to successfully complete the unit.

On successful completion of your Honours degree course, you'll be awarded a degree classification based on your unit marks. The final classification is determined using all unit marks at Levels 5 and 6 using two different algorithms, which are detailed in the HE Student Regulations. If the two algorithms produce different results, you'll be awarded the higher class of degree.

If you've joined Level 6 through either the Recognition of Prior Learning (RPL) route or having completed a Foundation Degree (FdA), the final classification is determined using only your unit marks at Level 6.

For further information on assessment, progression, awards and classifications, please visit viewpoint.aub.ac.uk.

What Our Graduates Are Doing

Students studying this course achieve great things and have won prestigious and high-profile awards.

Awards

Students have won prestigious and high-profile awards, such as:

  • Graduate Fashion Week Awards: Menswear, Styling, Publication, Catwalk to High Street, Portfolio
  • FAD
  • Sophie Hallette Lace
  • ID Diversity Now

Fashion Branding and Communication news

See more of our student work

Marketing, branding, PR, styling and trend prediction fuels the £26 billion British fashion industry.