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BA (Hons) Design

This course explores the subject of design, with a strong emphasis on strategic design thinking and hands on making to develop ideas.

design reasons to study

Reason to study

Designers are more than just creators of stuff; they have a unique way of thinking and seeing the world. Their ability to observe and solve problems is a desirable skill that goes beyond the creative industries. Designers help shape the world, they’re at the forefront of tackling complex societal and environmental problems. This course looks at design as a profession with a broad and flexible approach. You'll have the opportunity to explore your natural design abilities in an academic context, supported by our making community and challenged by real world problems.


Industry context

"Design at AUB is about solving real-life problems. It's more than just products, it's about strategic thinking, about research and experimentation, and making and exploring processes, physically and digitally." – Franziska Conrad, Course Leader

Design course team

Course team

We’re a mix of designers, academics, model-makers and artists. Every member of the team has a specialism, a knack for problem-solving, a desire to learn, to share knowledge, to experiment and explore. We're working closely with design businesses locally, but our networks are global and cross-disciplinary.

Two men work in a studio space

Studios and resources

We embrace a blended learning approach, a combination of on-campus practical studio practice and digital learning. Low-tech design practice and high-tech state-of-the-art design–making integrate seamlessly across the studio, the workshop and labs.

Teaching and learning

The course is taught through a variety of methods, including project-based learning, workshops, lectures, seminars, group critiques, educational visits, guided reading and tutorials.

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Models of a leopard, a rhino with a snail on its back, a lion and a wolf.

Mentorship and collaboration

We encourage the forming of working relationships across course levels and have established a mentorship programme that links MA Design and Innovation students with BA (Hons) Design students. The course will also collaborate internally across courses and externally with a variety of industries.

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Tutor giving student guidance on a computer


If you meet or have the potential to meet our entry requirements, we’ll invite you for an interview and we'll ask you to bring your portfolio with you.

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A series of 8 illustrations showing designs for taps and faucets with lines of text for each. The title 'The Future of Bathing' appears along the top.

Explore our Online Show 2022

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See more of our student work

Design at AUB is about solving real-life problems. It's about strategic thinking, research and experimentation.