BA (Hons) coursesFashion Branding and Communication

Course Overview

Behind every great fashion house is a team of top communicators. Marketing, branding, PR, styling and trend prediction fuels the £26 billion British fashion industry.

Our new BA (Hons) Fashion Branding and Communication (previously under the working title BA (Hons) Fashion Communication and Marketing) course will help you become a part of it.

On this course, you’ll gain practical skills and explore the thinking behind fashion communication. You’ll create photography and film, and develop visual identities using the latest creative software. We’ll also teach you the theory behind everything from building brands to visual merchandising.

The course focuses on new media practice, digital technology, and developing conceptual strategies when answering a brief. We’ll encourage you to develop your own personal brand identity within your work, encouraging a ‘self as brand’ philosophy, whilst at the same time speaking directly to the fast-paced, diverse world of branding and communication for fashion and related industries.

Great fashion communication comes about through collaboration. In AUB’s creative community, you’ll have the chance to do just that. You’ll work closely with our own Fashion Design course, as well as Commercial Photography, Visual Communication, Textiles, Costume, Make-up and Film Production. The opportunities are limitless. Whatever happens you’ll apply your skills and collaborate in a way that reflects the industry.

This new course is based on an existing pathway within BA (Hons) Fashion, which is recognised both nationally and internationally for the work produced and the graduates that go on into the industry.

According to the British Fashion Council, the UK Fashion Industry supports 797,000 jobs. With a degree from AUB, you’ll not only add to that number, but make your own, unique mark in this exciting space.


You can read more about learning and teaching at AUB and when you will receive your timetable here.


Please note: the UniStats scores are not representative of this course. They have been aggregated by UniStats from data relating to similar courses in the creative arts sector.


  • QAA 2011

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