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Creative Events Management Welcome Guide - Overview
Your Welcome Guide

We're delighted to have you join us at Arts University Bournemouth, and hope that your time here will be rewarding, challenging, creative and enjoyable.

Welcome to the BA (Hons) Creative Events Management course

This welcome pack is designed to give you an idea of what to expect during the first weeks of your course. Please take the time to read it carefully and take particular note of the pre-course preparation. We hope that you'll enjoy a happy and productive time with us, and we look forward to meeting you in October.

A message from your Course Leader

“Creativity is intelligence having fun.” – Albert Einstein

Congratulations on gaining your place on the BA (Hons) Creative Event Management course. The standard of applicants this year was very high and you can be proud that you've been successful in getting a place on the course. We look forward to welcoming you when you arrive and we hope that your time with us will be enjoyable, challenging, exciting and rewarding.

Our course is a first step towards a career in a wide-ranging and fast-moving industry. Many of our graduates are making successful careers in the events industry both in the UK and internationally. We have excellent contacts with graduates and other industry professionals, so you can start forming your own professional network from your very first day. Guest speakers from industry are a feature of several first-year units. You will also get the opportunity to create a real-life event working with fellow students whilst exploring a range of cultural and creative studies which help inform and develop your interests.

During your time here, you will discover which aspects of the industry best suit your inclinations, from marketing to project management and from strategic planning to finance. Our role is not only to broaden your knowledge and skills but also to prepare you for your future events career within the arts, culture and creative industries sector.

The Creative Event Management team and I very much look forward to meeting you and working with you over the next three years.

- Phil Beards, Course Leader

Before you join us

There is no summer project set for the course. Normally we would suggest you attend festivals, performances, exhibitions, galleries, heritage sites and community arts activities in your local area or further afield. With all public events and exhibitions cancelled for the foreseeable future this is not currently possible. However, there are many innovative online events taking place as events companies find alternative ways of continuing their festivals and stage events. Virtual events and exhibitions are helping to fill the creative gap caused by COVID-19. So, please try to broaden your exposure to a range of art forms and investigate as many of these unique, alternative events as you can, noting how others are adapting their work in the field of arts and creative events management.

Over the three years, you'll study a variety of specialist issues, each with its own history and critical literature. You'll also find your own areas of specialist interest.

When you arrive, we'll give you an extensive and clearly structured list of reading material. A recommended text for the course is Events Management by Glenn Bowdin et al, Routledge Third Edition 2012.

Our Library is well stocked with the relevant course books to support your studies, and rather than buy anything before you arrive we suggest you have a good look in the Library in your first few weeks here and if you find a book you like and know you will want to refer to, buy your own copy.

Also look at three leading trade journals:

You may also find valuable contextual information at:

If you read one thing before you arrive, we recommend...

Events Management an Introduction

Bladen, Kennell, Abson and Wilde (2018)

Current student work

Have a look through some of the work our current students are producing to get an idea of the type of work you may be making on our course.

What to bring on your first day

  • Notepad and pens/pencils
  • A smile

Useful personal items might include:

  • 2 or 3 ring binders for lecture notes, handouts etc.
  • Notebooks and pens (writing pens, highlighters, etc.)
  • Memory stick, external hard drive for backing up your computer work
  • You can also bring with you a good quality digital camera (such as a digital SLR) but this is not essential

You are encouraged to bring your own Laptop and Mobile device to AUB to support Online Learning, Collaboration and Communication whilst at University.

We provide access to a range of free software and discounts on Apple and Dell hardware. We recommend that you wait until you have set up your AUB IT account to access this free software and discounted hardware if you are planning on investing in a new computer.

Even if your course does not specifically use Adobe Creative Cloud we would recommend that you try to make sure your computer is able to run this software.

We recommend that you format any external hard-drives/USB sticks to work on both Apple and Windows.

Please note, the course computers are Apple based.

The course also includes use of Adobe Creative Cloud Suite software. We recommend a computer capable of running this.

Follow AUB Creative Events Management on social media

Explore more


We're delighted to have you join us at Arts University Bournemouth
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Next Steps

Find out the useful dates and contact before you start here
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We are looking forward to welcoming you to BA Creative Events Management this year in just a few weeks!