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Fashion Branding and Communication Welcome Guide - Overview
Your Welcome Guide

We're delighted to have you join us at Arts University Bournemouth, and hope that your time here will be rewarding, challenging, creative and enjoyable.

Welcome to BA (Hons) Fashion Branding and Communication

This welcome pack is designed to give you an idea of what to expect during the first weeks of your course. Please take the time to read it carefully and take particular note of the pre-course preparation. We hope that you'll enjoy a happy and productive time with us, and we look forward to meeting you in October.

A message from your Course Leader

Welcome to Fashion Branding and Communication, where your studies will expose you to the diverse career opportunities within fashion promotion, image making, branding, styling, publication design, fashion film, app design, and new media.

Fashion at Arts University Bournemouth prides itself on its industry links, live projects, and collaborations, and graduates have gone on to have successful internships and careers with brands such as: Burberry, Skinny Dip, Urban Outfitters, ShowStudio, Protein Studios, ASOS, The Sunday Times Style and GQ Style.

Recent student successes and awards have also included: Graduate Fashion Week New Fashion Media Award in association with TikTok winner, Graduate Fashion Week Fashion Communication Digital Portfolio Award winner, Graduate Fashion Week Publication Award winner, Creative Conscience Bronze Award winner, Aesthetica Short Film Festival finalists.

We very much look forward to working with you and playing an important part in helping you achieve your dreams and career aspirations.

- Esther Yarnold, Course Leader

Before you join us

If you're joining AUB in the first year, you'll be required to do a summer project before the course begins. This project is about opening up your mind, expressing your individuality and preparing for the creative challenges you're about to embark on the BA (Hons) Fashion Branding and Communication course.

Social Media for Fashion Marketing: Storytelling in a digital world

We'd like you to look at a range of brands or influencers that use social media cohesively across a range of channels of communication and present these in a visual and written form at the start of the academic year.

  • Instagram
  • TikTok
  • Snapchat
  • Twitter
  • YouTube
  • Facebook
  • WeChat (China)

Write a brief overview of each of the brands, its background, beginnings, and how the brand uses social media. Look at four brands with a range of strengths, weaknesses, opportunities and threats.

Strengths
What are the company’s strengths relating to social media? How is the company successful using social media platforms relating to their market sector, positioning and who are their customer base?

Weaknesses
Review the social presence within the brand’s online community, and their relevancy. What are the brands weaknesses or what are they lacking in social media? Where can they benefit from using social media platforms from their campaign?

Opportunities
What opportunities can the brand use from social media to gain more consumer awareness and interaction? How can they get ahead of the competition to gain more consumer feedback through social media?

Threats
Which situations could harm the brand? Where are their competitors excelling, that this brand is lacking? How can the brand become more aware and become more social media friendly?

How to submit your summer project

Bring in your summer project during the first week. This digital SWOT will contribute to your studies at the start of Level 4 in the Autumn term.

It'll be useful for all of you to work on your visualisation skills. Sketching is the big thing here – trying to get on paper what is going on in your head in terms of ideas or getting better at capturing objects you come across in your daily life. Start looking at how designers/communicators sketch and visualise in a very different way you might see artists create their work. Design sketching (or scamping) is often a very quick process, you might only have a moment to visualise an idea for somebody else in a discussion who just can’t see into your head. Design sketching is not about perfect visualisations, it’s about capturing and communicating quickly.

Task: Create a visual diary. Visualise your summer through a series sketches; this could be observational, a thought process, an emotional response, or a combination of all of these. Don’t worry about this looking perfect!

The summer project will get you started already but do take some time to explore and find out more about design. Read books, magazines and use the internet to explore. Museums are opening their doors virtually via Google Arts & Culture – up to 2,500 museums and galleries around the world are involved in the project – so make the most of this incredible opportunity to visit!

The Library here at AUB is extremely well resourced and includes all key texts that you'll need. The list below indicates the key texts that will be useful throughout your studies, all of these are available from the Library at AUB. You might want to borrow a copy from your local library to look at before you arrive.

  • Berger, J. (1972) Ways of Seeing
  • Braungart, M. and McDonough, W. (2009) Cradle to Cradle
  • Crow, D. (2010) Visible signs: An introduction to semiotics.
  • Ingledew, J. (2011) The A-Z of Visual Ideas
  • McKelvey, K. and Munslow, J. (2009) Fashion Forecasting
  • Porter, C. (2021) What Artists Wear
  • Posner, H. (2011) Marketing Fashion
  • Raymond, M. (2010) The Trend Forecaster’s Handbook

  • Abstract Series 1 and 2 on Netflix (S1 Ep2, S1 Ep3, S1 Ep6, S1 Ep7, S2 Ep2, S2 Ep4, S2 Ep5 and S2 Ep6 particularly recommended)
  • Helvetica (2007)
  • The Next Black (2014)
  • The True Cost (2015)

Current student work

Have a look through some of the work our current students are producing to get an idea of the type of work you may be making on our course.

What to bring on your first day

  • Summer Project
  • Notepad and pens/pencils
  • A smile

Course Equipment

Your First Year Studio Fee is a contribution to the specialist materials required for the units delivered in Year 1. These units will introduce you to a broad range of practical skills and Industry-specific knowledge. These core units require a great deal of specialist materials, printing and resources that we provide in house for you. There'll also be educational day trips throughout the year.

You can pay your £150 Studio Fee through the AUB store.

Please note: whilst we fund a lot of the materials for the core learning, you may be required to buy additional materials outside of our stock based on your personal requirements.

We subsidise the cost of these items for you, however all students must contribute £150 each towards specialist items and materials used during the first year.

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Explore more

Overview

We're delighted to have you join us at Arts University Bournemouth
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Next Steps

Find out the useful dates and contact before you start here
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Arrival

We are looking forward to welcoming you to BA Fashion Branding and Communication this year in just a few weeks!