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Bestival at AUB

BA (Hons) Creative Events Management

Creative Event Managers conceive, plan and deliver all kinds of events throughout the creative industries, from pop-ups to large scale music festivals.

Creative Events Management Course Information

We’re looking for people who want to push creative boundaries, challenge perceptions and set the agenda for creative events.

Our course is designed to develop your individual pathway into this burgeoning sector of the creative and cultural industries. Events don’t just happen. Festivals, celebrations, exhibitions, pop-up events and multi-media events need creative, energetic and well-organised people to make them a reality. On this course, you’ll develop the skills and knowledge to conceive, plan and manage successful creative events.

Events are the product of teamwork involving people from a wide range of backgrounds and interests working together. A unique aspect of this course is that you’ll work with fellow students each year to devise and deliver a live event. You’ll discover and develop your own specialist interests and have the satisfaction of seeing the events you organise go ‘live’ in front of an audience.

Our work placement unit in the second year allows you to put these skills into practice in an industry setting. You’ll be surrounded by a wealth of creative talent and will have the opportunity to work with creative practitioners and external clients in the events world.

You’ll also learn how the events industry operates, and will develop skills in digital technology and business planning. Our graduates have gone on to use their skills in organisation, management, and marketing in festival production companies and in many of the top digital businesses, such as Spotify. They also work in multi-platform marketing and events companies, fashion businesses, world-class museums, and leading charities. Through theory, technique and practice, we’ll help you to develop as a successful creative events manager, with plenty to offer the arts and creative industries.

Course duration

3-years (full-time)

UCAS course code


UCAS institution code


Level 4 (first year)

Through taught classes and workshops in your first year, you’ll be introduced to the ideas, theories and policies that underpin creative practice, as well as the historical and social contexts which have shaped them. You’ll learn to conceive, plan and manage successful creative events.

With guest lectures from specialist speakers, you’ll be introduced to the creative event industries and the way they operate. You’ll examine the legal and policy frameworks that influence the types of cultural products we enjoy, and enhance your knowledge of leading-edge artistic practices. Forming small production teams and with tutor supervision, you’ll plan your first live events which will take place in the second half of the year.

Level 5 (second year)

In your second year, you’ll progress to more specialist study, building on experience gained in your first year. Live events focus on working with partners to external client briefs. You’ll learn how to develop exciting creative programmes that respond to and develop audience interests and learn how to pitch for business investment for a new creative enterprise.

You’ll study philosophies and social trends that have changed and shaped cultural output and learn how to plan an extended piece of writing. In the summer term, you’ll undertake a six-week work placement allowing you to apply your learnings in a professional creative environment.

Level 6 (third year)

In your third year, the focus is on independent learning, challenging you to think conceptually and strategically about your chosen profession.

Through live case study, you’ll act as a consultant and examine strategic management and development issues. You’ll research and develop an idea for a major creative event and pitch your idea to an industry panel. You’ll conclude with two extended pieces of work, your Dissertation and your Major Event, a public live event produced as part of a team.

All students are registered for the award of BA (Hons). However, exit awards are available if you leave the course early, having successfully completed one or two levels. If you successfully complete a level of the course, you'll automatically be entitled to progress to the next level.

For the award of a Certificate of Higher Education (CertHE), you must have achieved a minimum of 120 credits at Level 4. This qualification may be awarded if you leave the University following successful completion of the first year of your course.

For the award of a Diploma of Higher Education (DipHE), you must have achieved a minimum of 240 credits of which a minimum of 120 must be at Level 5. This qualification may be awarded if you leave the University following successful completion of the second year of your course.

For the award of a BA (Hons) you must have achieved a minimum of 360 credits of which a minimum of 240 must be at Level 5 or above, of which a minimum of 120 credits must be at Level 6. This qualification will be awarded upon successful completion of your course.

A BA without Honours may be awarded if you've achieved 300 credits, at least 180 of which are at Level 5 or above, and at least 60 of which are at Level 6.

Our team are specialists in disciplines that span the industry and have worked in the cultural and creative industries. You can read more about their experience by browsing their staff profiles below.

Image of Kevin Chambers

Kevin Chambers

Kevin Chambers is the Course Leader for Creative Events Management. He entered academia in 2016 embarking on an MSc in Cultural Events...

Cathy John Headshot

Cathy John

Cathy John is a Senior Lecturer in Cultural Theory and Policy on the Creative Events Management BA (hons) course...

AUB Course team fallback

Carol Maund

Carol Maund is a part-time Senior Lecturer on the BA (Hons) degree for Creative Events Management.

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Live Events

Each year you'll have the opportunity to collaborate with creative practitioners and external clients to develop and produce live events. In your third year, you'll work on an ambitious major event, putting all your acquired skills and knowledge to the test.

Sometimes event managers have to work around unforeseen circumstances and this year has been no exception. Due to current circumstances, students have cleverly adapted their physical events to work online.

How to apply

Once you've found the perfect Undergraduate course, you can apply to study via UCAS, including direct entry applications to second and third year.

When applying through UCAS, use the institution code A66. All of our courses take place on one site, so we don't have a campus code. We'll then use your completed UCAS form to make decisions about your application. You can find out more on entry requirements in our apply section.

When you apply to one of our courses, it's important that you help us get a good picture of both you and your work – so you'll need a great personal statement. We want to know more about why you're interested in the course, your key influences, and what you hope to do after your studies.

If you're invited for an interview, many of our courses will ask to see a portfolio of your work so we can get more insight into your ideas and abilities. To help you, we've created guidelines outlining what we expect from your portfolio for each course.

Fees and Funding

The fee that you pay the Arts University Bournemouth provides the necessary equipment and training for you to complete your course.

You may also choose to buy some items of personal equipment such as a laptop or tablet computer, but this is not required; desktop and laptop computers are available for you to use in common study areas, including a loan system in the Library.

Studios and Resources

You’ll learn in flexible spaces with the very latest in digital technology.

We provide all the resources that you’ll find in an events business. You’ll be able to work with equipment sourced specifically for your live projects, including lighting, sound, projection, staging and exhibition materials.

Student gallery

Creative Events Resources

Students will have access to the resources that you’d expect to find in a real events business.

Inside a Lecture Theatre

Lecture Theatres and Seminar Rooms

We have a number of lecture theatres and seminar room scattered around campus to assist students with their studies.

A wall covered in colourful storyboards and multicolour book stands


Our in-house gallery, TheGallery, is a major resource for contemporary art and design in the South of England

Teaching and Learning

The course objectives are met by deploying a wide variety of teaching and learning methods including live projects, lectures, seminars, group critiques and tutorials.

In consultation with the Course Leader, staff are responsible for co-ordinating individual units of study, and for selecting appropriate methods of delivery, according to subject matter and student experience. The methods employed introduce you to the disciplines required of a creative practitioner and promote the development of transferable skills.

The study time allocated to each unit in the course incorporates a balance of formal teaching, tutorial support and independent learning. The course is structured progressively to provide increased opportunities for independent learning as you reach the later stages of the course.

Teaching is directed at supporting individual engagement in learning and there will be opportunities for you to work in teams to enable you to learn the value of peer co- operation.

Lectures, seminars and tutorials are by team members, as appropriate, in the creative environment of the Creative Events Management course spaces.

A Learning Compass has been developed from the course aims. The Compass follows 4 major themes:

Create, Collaborate, Produce and Progress

The themes are linked by a series of statements taken from the course aims. It's intended that the compass will allow you to navigate your way through the course and onto your chosen career paths. This will allow you to easily interpret the aims of the course and their relationship to learning.

The progressive promotion of independent learning reflects your anticipated maturity as a student and allows you to direct your learning towards individual goals. The teaching in Level 4 is directed at providing you with the knowledge, concepts and skills to take increasing responsibility for the management of your own learning.

Contact hours include all scheduled teaching sessions, but also supervised time in the workshop or studio. In line with national guidance, we include in our calculation of contact hours all the time which is scheduled in the studio for independent study which is also supported by staff (either academic staff, or technicians).

The information provided below gives the proportion of your study time which constitutes contact hours. Where there are optional routes through the course, we have used the figures for the most popular option.

Year 1 (% time) Year 2 (% time) Year 3 (% time)




Assessment and Feedback

Each unit is assessed separately, and the assessment forms part of the unit. Assessment both provides a measure of your achievement, and also gives you regular feedback on how your learning is developing.

For every unit of your course, we'll inform you of what you are expected to learn, what you have to submit, how your work will be assessed, and the deadline for presenting your work for assessment. This is made available through Unit Information, which is on your course blog.

You'll receive a final mark for each unit in the form of a percentage, which will be recorded on your formal record of achievement (transcript). Each component of assessment is graded using a notched marking scale, whereby only certain marks are used within each grade. The only marks available within any ten-point band are *2, *5 and *8 (e.g. 62, 65, 68). These marks correspond to a low, mid, and high level of achievement within each grade band.

The University has agreed that, during 2019/20, it will run a pilot project. This will mean that on some courses, one unit at Level 4 will be assessed on a Pass / Fail basis only, with written feedback but no numerical grade. If your course has been selected for the pilot, your Course Leader will tell you this, and the details will be clearly expressed on the Unit Information Sheet.

All learning outcomes must be passed to successfully complete the unit.

On successful completion of your Honours degree course, you'll be awarded a degree classification based on your unit marks. The final classification is determined using all unit marks at Levels 5 and 6 using two different algorithms, which are detailed in the HE Student Regulations. If the two algorithms produce different results, you'll be awarded the higher class of degree.

If you've joined Level 6 through either the Recognition of Prior Learning (RPL) route or having completed a Foundation Degree (FdA), the final classification is determined using only your unit marks at Level 6.

For further information on assessment, progression, awards and classifications, please visit

What Our Graduates Are Doing

We're proud to have been ranked second in the Times University League Table for Graduate employment within the Hospitality, Leisure, Recreation and Tourism subject area.

Many of our Graduates have gone to do incredible things, such as running festivals like Wilderness, Secret Garden Party, Bestival, Boomtown and The End Of The Road Festival, working at venues like London’s Roundhouse and working for companies like Spotify and ITV.

Our students can be found in all parts of today’s creative industries. Here are just a few:

  • Marketing and Communications Executive, Spotify, London
  • Director and Co-owner, Secret Productions, London
  • Festival Manager, End Of The Road Festival, London
  • CEO & Founder at Firefly – Clean Energy, Brighton
  • Future Producer, Watershed, Bristol
  • Development Officer, Royal College Of Music, London
  • Street Circus Co-ordinator at The Roundhouse, London
  • Production Manager, Continental Drifts, London
  • Sales and Event Manager at Lock 17 and Dingwalls, Camden
  • Events Officer, Kings College, London
  • Museum Public Events Executive, RAF Hendon Museum, London
  • Music Office Administrator, Boomtown Fair, Bristol
  • Awards and Events Assistant, Women in Film and Television, London
  • Event Manager at Bedlam, Bournemouth
  • Producing Intern at The Rose Theatre, Kingston

Where are our Graduates now?

Suzi Dent

Senior Event Manager at the Royal Parks, London...

Jimmy Creegan

Jim Creegan

Co-founder of Jimmy's Iced Coffee...

Eleanor Mottram on Cutty Sark

Eleanor Mottram

Head of Programme, Coventry City of Culture Trust 2021...

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Jo Vidler

Creative Director, Elrowfamily, Barcelona...

Image of Robin Collings

Robin Collings

Co-founder and Producer, Shangri-La Glastonbury & Production Manager, Boomtown Fair...

Image of Andrew Harding

Andrew Harding

Agent/Producer and Managing Director, Andrew Harding Management...

Image of Poppy Handy

Poppy Handy

Managing Director, Port Eliot Festival & Area Coordinator, Worthy View Glastonbury...

Image of Lucy Woodbridge

Lucy Woodbridge

Head of Visitor Events, Natural History Museum...

Image of Rosie Leo

Rosie Leo

Marketing & Events Co-ordinator at Krowji, Cornwall’s Creative Hub...

Image of Ruth Newman

Ruth Newman

Ruth worked on the opening ceremony for the New Louvre in Abudhabi...

Image of Lauren Townsend

Lauren Townsend

Programming and Producing trainee, Sheffield Theatres & Committee Member, Stage Sight (led by UK Theatre)...


Beth Neale

Account Executive, Exposure Promotions...

Holly booker portrait

Holly Brooker

Marketing Manager, Spotify...

James Brennan portrait

James Brennan

Founding Director and Promoter, Red Rooster Festival; General Manager and Production Manager...

Natalie Davis portrait

Natalie Davies

Project Manager, ITV experiences...

Melissa inman portrait

Melissa Inman

Senior Events Officer, Arts and Events, Bristol City Council...

Andrew Spackman portrait

Andrew Spackman

Senior Lecturer and course director for BA (Hons) Illustration and Graphics, Coventry University. Experimental electronic musician...

Nicholas Bartlett profile

Nicholas Bartlett

Artist, Art Director, Creative Production Manager...

Vashti portrait

Vashti Waite

Executive Director, In Between Time (live arts company)...

Giorgia Garancini portrait

Giorgia Garancini

Student Union President, Arts University Bournemouth...

Tara Phillips portrait

Tara Phillips

Music Programme Coordinator, Boomtown Fair...

Violet McClean

Violet McClean

Senior Gallery Officer/Curator, The Gallery Arts University Bournemouth...

Maria Thomas

Maria Thomas

Programme Manager, Cause 4...

Louise Giadom portrait

Louise Giadom

MA Marketing, Distribution, Sales and Exhibition student at National Film and Television School...

Trips and Visits

As part of your course, you may also get the opportunity to take part in course trips. Previous trips have included:

  • Berlin
  • London
  • Salisbury

*These trips are optional and some may incur additional costs

Due to the current travel restrictions and social distancing guidelines, it is unlikely that any trips will be planned in the first half of the new academic year. We will follow Government advice as soon as it is available for the remainder of the year.

BA (Hons) Creative Events Management news

See more of our student work

Creative Event Managers conceive, plan and deliver all kinds of events throughout the creative industries.