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- BA (Hons) Business of Games*
BA (Hons) Business of Games*
BA (Hons) Business of Games prepares students for the fast-growing gaming industry by combining business strategy with industry-specific knowledge.
- Duration: 3 or 4 years full-time
- Placement year: Optional 1 year
- Course code: I624 (UCAS)
- Institution code: A66 (UCAS)
- Duration: 3 or 4 years full-time
- Placement year: Optional 1 year
- Course code: I624 (UCAS)
- Institution code: A66 (UCAS)
Overview
This course will run from September 2026.
BA (Hons) Business of Games prepares you for the fast-growing gaming industry by combining business strategy with industry-specific knowledge. You'll learn key skills in game marketing, finance, project management, and publishing, with a focus on both indie and AAA games, also understand themes such as gender and identity awareness in games alongside technical proficiency and game development knowledge.
The course covers ethical considerations, global market trends, and emerging technologies like blockchain. By the end of the degree, you'll be ready to lead in game studios, publishing, or launch your own ventures. The course also includes a capstone project, where you'll create a comprehensive business plan for a gaming-related venture.
* This course is subject to validation.
BA (Hons) Business of Games course information
During the BA (Hons) Business of Games course, you'll develop a comprehensive portfolio of business skills, showcasing your ability to create effective business strategies, manage game finance, and implement marketing initiatives within the gaming industry. This portfolio will reflect your individual approach and technical proficiency, preparing you for a range of roles within the gaming and creative industries.
BA (Hons) Business of Games offers a comprehensive understanding of the business side of the gaming industry. You'll gain skills in marketing, finance, project management, and publishing, while exploring industry trends, ethical issues, and new technologies like AI. The course prepares graduates for careers in game studios, publishing, or launching their own ventures.
Placement year
All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.
If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.
As the gaming industry continues to evolve, it’s not just about creating great games—it’s about understanding the business behind them. With BA (Hons) Business of Games, we prepare you to shape the future of gaming by equipping you with the skills to turn creative ideas into thriving ventures.
Application process
Studios and resources
Throughout BA (Hons) Business of Games, you’ll be fully immersed in the gaming industry, gaining a comprehensive understanding of the diverse business opportunities available. Engaging with various sectors of the gaming world, from large AAA studios to independent developers, will equip you with the strategic, financial, and marketing tools necessary to succeed in the business side of gaming, whether you pursue a career in game publishing, studio management, or entrepreneurial ventures.
You’ll also have the chance to network with industry professionals such as business developers, marketers, producers, and studio leads, providing insights into the wide range of career pathways within the business of games. These connections will help you explore roles in areas such as finance, publishing, and project management, as well as discover potential income streams and business models in the ever-evolving gaming industry.
Teaching, learning and assessment
Career destinations
Graduates of BA (Hons) Business of Games will be equipped with the skills and knowledge to pursue a wide range of career paths in the gaming industry. Potential career destinations include:
- Game Producer (junior) — Overseeing the development and production process, ensuring projects are completed on time and within budget.
- Marketing Manager — Developing and executing marketing campaigns to promote games, building brand awareness, and engaging with gaming communities.
- Business Development Manager — Identifying growth opportunities, forming partnerships, and creating strategic plans for game studios or publishers.
- Game Publisher — Managing the distribution, marketing, and sales strategies for games, working with developers to bring titles to market.
- Project Manager — Leading teams through game development processes using methodologies like Agile and Scrum to ensure efficient project completion.
- Entrepreneur/Indie Studio Founder — Starting your own game development or publishing business, focusing on creating and launching new game titles.
- Financial Analyst — Managing budgets, financial forecasts, and revenue models for game studios or gaming companies.
Many graduates may also choose to start their own independent game development studios, while others might find opportunities in related fields like virtual reality, animation or digital media.
Trips and visits
The school year is planned to include educational visits. During the academic year, at least one excursion to London or another UK cultural hub is available. Due to Bournemouth's proximity to London, you can easily plan excursions to the city's art galleries and museums to supplement your academic work. Your professional progress as practitioners depends on primary research.
Trips give you confidence, promote independence, and present opportunities for your future professional and personal development. Any additional fees are disclosed before the visit.