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BA (Hons) Business of Games

  • Duration: 3 or 4 years full-time
  • Placement year: Optional 1 year
  • Course code: I624 (UCAS)
  • Institution code: A66 (UCAS)
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Overview

This course will run from September 2026.

BA (Hons) Business of Games prepares you for the fast-growing gaming industry by combining business strategy with industry-specific knowledge.

Close-up of two students playing a first-person shooter game on a laptop, at a BA (Hons) Games Art and Design exhibition at Arts University Bournemouth.

You'll develop a comprehensive portfolio of business skills.

Showcase your ability to create effective business strategies, manage game finance, and implement marketing initiatives within the gaming industry.

An Arts University Bournemouth student smiles while playing a video game on a laptop at a BA (Hons) Games Art and Design exhibition.

Prepare for careers in game studios, publishing, or launching your own ventures.

Gain skills in marketing, finance, project management, and publishing, while exploring industry trends, ethical issues, and emerging technologies like AI.

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