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BA (Hons) Media, Marketing and Advertising*
BA (Hons) Media, Marketing, and Advertising course provides a dynamic and hands-on learning experience, empowering you to cultivate and refine your skills in crafting marketing strategies and engaging advertising content across various media platforms.
- Duration: 3 or 4 years full-time
- Placement year: Optional 1 year
- Course code: N721 (UCAS)
- Institution code: A66 (UCAS)
- Duration: 3 or 4 years full-time
- Placement year: Optional 1 year
- Course code: N721 (UCAS)
- Institution code: A66 (UCAS)
Overview
BA (Hons) Media, Marketing, and Advertising course provides a dynamic and hands-on learning experience, empowering you to cultivate and refine your skills in crafting marketing strategies and engaging advertising content across various media platforms. You'll explore the rich history and theory behind marketing and advertising, equipping you to critically evaluate these fields through a social and cultural lens.
In addition, our curriculum delves into the business and strategic aspects of digital production, teaching you how to leverage data sets, analyse consumer behaviour, and devise effective marketing materials and advertising content. Our course emphasises not only effectiveness but also a commitment to responsible practices, preparing you for a successful future in the evolving media landscape.
* This course is subject to validation.
BA (Hons) Media, Marketing and Advertising course information
During the BA (Hons) Media, Marketing and Advertising course, you’ll develop an in-depth understanding of how to analyse consumer psychology and behaviour. You’ll apply this insight alongside your learning about media platforms to strategise for marketing plans and advertising content that's relevant, compelling and responsible.
This distinctive course equips students to become well-rounded marketing and advertising professionals, blending a deep understanding of business fundamentals with the creative vision essential for effectively positioning and promoting brands and ideas in today’s dynamic media landscape.
Placement year
All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.
If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.
Application process
Studios and resources
Teaching, learning and assessment
Career destinations
BA (Hons) Media, Marketing and Advertising graduates can pursue a wide array of career paths within the industry and beyond. These include:
- Marketing Manager
- Marketing Strategist
- Market Researcher
- Media Buyer
- Media Planner
- Social Media Manager
- Account Manager
- Product Manager
- Digital Copywriter
- Talent agent
- Public Affairs Consultant
Trips and visits
During the academic year, at least one excursion to London or another UK cultural hub is planned. Due to Bournemouth's proximity to London, students can easily plan excursions to the city's art galleries and museums to supplement their academic work. Professional progress as practitioners depends on primary research.
Trips give you confidence, promote independence and present opportunities for future professional and personal development.
Any additional fees are disclosed before the visit.