Skip to main content Go to Site Map
Billboard in underground tube station for fashion, Re(collection) illustrated adverts.

BA (Hons) Media, Marketing and Advertising*

BA (Hons) Media, Marketing, and Advertising course provides a dynamic and hands-on learning experience, empowering you to cultivate and refine your skills in crafting marketing strategies and engaging advertising content across various media platforms.

Overview

BA (Hons) Media, Marketing, and Advertising course provides a dynamic and hands-on learning experience, empowering you to cultivate and refine your skills in crafting marketing strategies and engaging advertising content across various media platforms. You'll explore the rich history and theory behind marketing and advertising, equipping you to critically evaluate these fields through a social and cultural lens.

In addition, our curriculum delves into the business and strategic aspects of digital production, teaching you how to leverage data sets, analyse consumer behaviour, and devise effective marketing materials and advertising content. Our course emphasises not only effectiveness but also a commitment to responsible practices, preparing you for a successful future in the evolving media landscape.

* This course is subject to validation.

BA (Hons) Media, Marketing and Advertising course information

During the BA (Hons) Media, Marketing and Advertising course, you’ll develop an in-depth understanding of how to analyse consumer psychology and behaviour. You’ll apply this insight alongside your learning about media platforms to strategise for marketing plans and advertising content that's relevant, compelling and responsible.

This distinctive course equips students to become well-rounded marketing and advertising professionals, blending a deep understanding of business fundamentals with the creative vision essential for effectively positioning and promoting brands and ideas in today’s dynamic media landscape.

Course duration

3 or 4 years (full-time)

Placement year

Option of a 1-year placement

UCAS course code

N721

UCAS institution code

A66

Placement year

All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.

If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.

Pink image with cropped images of student work, copy reads: Join our creative community.

APPLICATIONS ARE OPEN

Now that you've found the perfect course, it's time to apply.

Applications are open, and you've got until 29 January 2025 to submit your UCAS application. Check out our handy 'how to apply' guide and our portfolio top tips.

Apply Now
Gradient background with text that reads: AUB Showcase

AUB SHOWCASE

We're proud of our alumni, and rightfully so.

Explore the incredible work of our freshly graduated 'Class of 2024' in our online AUB Showcase.

Browse work by course, student or theme.

Discover AUB Showcase

Application process

Studios and resources

Ten rows of empty seating viewed from the front of a large lecture theatre.

Lecture Theatres and Seminar Rooms

We have a number of lecture theatres and seminar rooms scattered around campus to assist students with their studies.

Students working at computers in a library. A set of stairs leads up to a second landing with a balcony running along.

The Library

The Library at AUB holds an excellent range of print and online collections

An office space with two desks, each with two chairs by it. There are office shelves and a red sofa also in the room. A large slanting sky light is in the background.

Design Studio

You'll be working in a design studio, complete with computer suite and team workspace

Student wearing safety goggles using a machine in a workshop.

3D Workshop

Our 3D workshops with manual and digital manufacturing equipment and computers

A model sits on a chair in the centre of a room while a group of artists draw them.

Drawing Studio

Our iconic blue Drawing Studio is used by student from all courses and was designed by alumnus Sir Peter Cook​...

Four banks of desks in a computer suite with monitors on them.

Digital Suites

Our Digital Suites offer a digital post-production facility and digital teaching space.

A member of AUB staff talking about a camera with a student at the Central Media Store counter.

Central Media Store

The Central Media store houses a diverse array of equipment, offering students the means to craft and capture...

Innovation Studio, photographed by Richard Bryant. Photo of an exterior wall with two reverse-L shaped windows and three semi-circle panels visible. A person walks past towards the right.

Innovation Studio

The Innovation Studio operates as a lab for creative technologies, a nucleus for start-ups and enterprises and an industry engagement hub.

Person stands by a table. Two printing presses are in the foreground.

Printroom

Our printmaking facilities are a hub of creativity on campus and have been inspiring students since 1964.

Three people working on projects in a print room.

Letterpress and Bindery

The Letterpress and Bindery studio is a central resource, where students can learn and explore bookbinding and letterpress printing.

Teaching, learning and assessment

Career destinations

BA (Hons) Media, Marketing and Advertising graduates can pursue a wide array of career paths within the industry and beyond. These include:

  • Marketing Manager
  • Marketing Strategist
  • Market Researcher
  • Media Buyer
  • Media Planner
  • Social Media Manager
  • Account Manager
  • Product Manager
  • Digital Copywriter
  • Talent agent
  • Public Affairs Consultant

Trips and visits

During the academic year, at least one excursion to London or another UK cultural hub is planned. Due to Bournemouth's proximity to London, students can easily plan excursions to the city's art galleries and museums to supplement their academic work. Professional progress as practitioners depends on primary research.

Trips give you confidence, promote independence and present opportunities for future professional and personal development.

Any additional fees are disclosed before the visit.

See more of our student work

Cultivate and refine your skills in crafting marketing strategies and engaging advertising content across various media platforms.

Similar courses