BA (Hons) Digital Content Production and Strategy*

BA (Hons) Digital Content Production and Strategy is designed for individuals who are interested in developing leadership and innovation skills in the field of digital content production and strategy. It's suitable for those who are passionate about creating high-quality content for digital platforms, and who are looking to pursue careers in roles such as Digital Marketing Manager, Content Strategist, and Social Media Manager.

You might already be creating your own content or simply enjoy the possibilities of digital communication and want to be equipped to work in this growing industry. This course will enable you to become accomplished in both producing content and understanding the business of content creation.

All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.

If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.

In the first year, you’ll cover the fundamental areas of knowledge and skills you’ll need to become a successful within a content or digital strategy role including the foundations of Content Creation, Social Media Management, Consumer Insights and Business Finance. At AUB, the impact of what we do is central to our approach to education, so from the very start of the course you’ll be taught to critically question business practices and find solutions to complex problems such as fair pricing, transparent value chains and ethics.

In the second year, you’ll build on your knowledge through learning more about how to manage key aspects of digital content production. In a core module, you'll learn about how Artificial Intelligence (AI) models can enhance efficiency and provide opportunities for innovation, whilst also understanding the ethics and responsibility of using AI. You’ll have the opportunity to apply your learning through a live industry brief, which will provide you with experience of working within commercial constraints. In the third term of second year, you’ll be supported in developing a career plan, which will enable you to map out your journey through to the end of your degree and beyond. This forward planning will enable you to recognise and put in place the steps needed to flourish beyond your degree in securing employment, setting up your own business or moving into postgraduate study such as a Master's degree.

Between Year 2 and 3, you'll have the opportunity to spend a year in industry, further developing your knowledge through a work placement. Whether you choose this option or progress directly to third year, the Career Planning unit will support you in identifying the steps you can take to maximise the opportunities and experiences that are open to you.

In Year 3, you'll be a more independent learner and be supported to develop a major project proposal that enables you to further develop your knowledge, skills and management practice through a self-initiated project. This might be based on a live brief, a hypothetical project, or preparation for establishing your own business. You'll be tutored in finding the most suitable route for you and developing a research question and methodology that'll create the structure for an academic, intellectually informed project with application to real-world business.

During the academic year, at least one excursion to London or another UK cultural hub is planned on BA (Hons) Digital Content Production and Strategy. Due to Bournemouth's proximity to London, students can easily plan excursions to the city's art galleries and museums to supplement their academic work. Professional progress as practitioners depends on primary research.

Trips give you confidence, promote independence and present opportunities for future professional and personal development.

Any additional fees are disclosed before the visit.

Visiting tutors will bring you diverse perspectives and unique skill sets, enhancing your learning experience and understanding of the creative industries. Industry professionals provide invaluable insights into the creative industry, sharing their expertise and experiences.

They conduct workshops, lectures, and participate in critiquing student work, offering constructive feedback from both an education and industry perspective. Their presence can also offer you the opportunity to network and learn about potential career paths, industry trends, and professional practices.