Bottled Blues has been created in light of Gen-Z looking for new ways to experience drinking beer in combination with their passion for exploring new music. 

This is the sub-brand of Belgium and Blues – a Belgian beer bar based in Southampton – who are looking for a way to bring a younger target audience to their bar and create a new experience around drinking beer. They've teamed up with Spotify to feature codes on the sides of the bottles, with easy access to blues music and to educate the consumer. They have released a series of three Belgian beers, brewed locally in the New Forest, based on different genres of blues music to be sold at beer festivals this summer as well as sold in the bar. 

Sustainability is key to the brand, which is why they have found the unique way of recycling the bottle caps in the blues music jukebox located in the bar, to recycle the caps as well as play blues songs for the whole bar to enjoy.