This is a submission by Alice Roderick and me for D&AD 2024, towards a brief that creates a rebrand for UMUSIC AUTUMN 2024. 

UMUSIC AUTUMN is a festival at the Roundhouse in London for Universal Music Group UK staff. The brand identity is about physically engaging with music. Everyone submits songs to a community playlist, and chosen songs performed that night would be pressed onto a vinyl that could be ordered later. Songs that weren’t played would become immortalised onto a cassette tape, which is also the invitation. Spreading the 12 best-known music genres, each genre has its own designs everywhere at the Roundhouse. This festival is physically and emotionally an unforgettable experience for the staff and the music they cherish.

I’m going to get my settled status, and pursue design roles. I’m also going to build a portfolio for an MFA, which I’d like to be enrolled in a year after I graduate. I’m still figuring out what this looks like, but in my career and in my creative work, I want to encourage positive change and inspire others.