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Anh Lee

Anh Lee

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Anh Lee
D&AD New Blood – Wood Pencil and Portfolio Prize
BA (Hons) Graphic Design

Anh Lee

The Grand Expansion

The Grand Expansion is a rebranding project for IMAX. It aims to create a bold, immersive, and dynamic brand identity that is adaptable across platforms. Targeting young movie fans, the core concept revolves around infinite expansion, pushing beyond boundaries to deliver premium, expansive experiences through new ideas and technological capabilities.

Plans after degree

Working as a junior graphic designer in the UK.

BA (Hons) Graphic Design

Accessibility Settings

Text

Applies the Open Dyslexic font, designed to improve readability for individuals with dyslexia.

Applies a more readable font throughout the website, improving readability.

Underlines links throughout the website, making them easier to distinguish.

Adjusts the font size for improved readability.

Visuals

Reduces animations and disables autoplaying videos across the website, reducing distractions and improving focus.

Reduces the colour saturation throughout the website to create a more soothing visual experience.

Increases the contrast of elements on the website, making text and interface elements easier to distinguish.